Marketing Manager

2 dni temu

Gdańsk, Pomerania, Polska Scalac Pełny etat

Marketing Manager (B2B IT)
Hybrid from Gdańsk - Full-time B2B contract PLN/month)

We are looking for a Marketing Manager who will help us tell our story better, louder, and to the right audience.

What You'll Do

  • Develop and execute a data-driven B2B marketing strategy aimed at acquiring new international clients.
  • Manage lead generation campaigns across channels (LinkedIn, email, paid media, SEO, and content).
  • Collaborate closely with the Sales team to support outbound efforts and improve conversion funnels.
  • Strengthen Scalac's brand presence in strategic markets (especially the USA and Europe)
  • Oversee content marketing: case studies, landing pages, thought leadership.
  • Manage internal team members and external contractors/agencies.
  • Attend international tech events, webinars, and networking meetups (online and offline).

Who We're Looking For
We're looking for someone who can connect strategy with execution — a marketer who understands the complexity of B2B sales in tech and knows how to attract the right clients at the right moment. Ideally, you bring:

  • Hands-on experience in B2B marketing for IT/tech services, ideally in an outsourcing, software development, or consulting environment (at least 4 years)
  • A track record of designing and running successful lead generation campaigns across multiple channels (LinkedIn, SEO, paid ads, email, etc.).
  • Excellent English skills – written and spoken (C1 level), as you'll be working with international markets daily.
  • Experience working closely with Sales teams and understanding the dynamics of cycle B2B sales funnel.
  • A mindset focused on ownership, experimentation, and measurable outcomes.
  • Analytical mindset with the ability to interpret data and metrics to drive informed decisions.
  • Strong strategic thinking and project management capabilities.
  • Creative thinker with a passion for innovation and a commitment to continuous improvement.
  • Proactiveness, independence, and a result-driven attitude.

It Would Be Great If You Also

  • Have worked with clients in international markets – especially the US, Europe
  • Understand technical audiences (developers, CTOs, engineering managers) and how to speak their language.
  • Have experience in fast-growing environments like scale-ups, product agencies, or consultancy firms.
  • Are comfortable working independently, but enjoy cross-functional collaboration.

What We Offer

  • Real impact on the marketing and growth strategy of a global tech company.
  • Freedom to choose tools, channels, and shape your own team.

About Us
We're a tech company that's been building high-quality software for global clients since 2014. Our core is Scala & Functional Programming, but we also have strong Frontend, DevOps, Data, and QA teams.

Scalac Has 60+ People, Mostly Remote, With HQ In Gdańsk. We Work With Startups And Tech Scale-ups Mainly In The US And Europe. What Keeps Us Going? A Simple Motto

  • Work hard.
  • Have fun.
  • Do the right thing.

Ready to join us?
If Scalac sounds like your next career step, hit apply. Let's build amazing teams together

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