CRM Manager

4 dni temu

Poland Gypsy Collective Pełny etat 40 000 zł - 80 000 zł rocznie

We're looking for a CRM Manager with iGaming experience who knows how to build personalized communications, analyze retention metrics, and launch campaigns that keep players coming back again and again.

Requirements

What makes you a great match:

  • 2+ years of experience as a CRM Manager or Email Marketer in iGaming;
  • Hands-on experience with Smartico: setting up missions, badges, tournaments, segmentation, and communication logic — required;
  • Understanding of key retention metrics and strong analytical skills;
  • Knowledge of structures and mechanics of personalized communication;
  • Experience building automated and trigger-based campaign flows;
  • Confident user of , Braze, Smartico, or similar platforms;
  • Copywriting skills and basic HTML for email templates;
  • Experience working with Tier 1 markets — a plus;
  • English proficiency — Upper-Intermediate level or higher (team communication is in English).

Your daily adventures:

Operational tasks:

  • Set up, launch, and analyze CRM campaigns (daily, weekly, themed, holiday campaigns);
  • Create and optimize automated communication flows (triggers, welcome-flow, life-cycle logic);
  • Manage multi-channel communications: email, push, SMS, onsite, in-app, messengers.

Smartico-related responsibilities:

  • Configure missions, badges, tournament logic, Fortune Wheel, and other gamification mechanics;
  • Build campaign logic using Smartico Rules Engine;
  • Manage segments and personalized campaigns within Smartico;
  • Conduct A/B testing within Smartico.

Additional responsibilities:

  • Segment users based on lifecycle stage, gaming, and payment behavior;
  • Collaborate with designers and content managers on creatives and campaign texts;
  • Contribute to setting and adjusting campaign KPIs: OR, CTR, CR, Retention, Reactivation.

Team and cross-functional collaboration:

  • Work closely with VIP, Promo, BI, Product, Content, and Support teams;
  • Participate in planning the quarterly CRM roadmap;
  • Prepare campaign reports and presentations;
  • Collect and implement player feedback (in collaboration with CS and VIP teams).
Benefits

Flexible payment options: choose the method that works best for you.

Tax assistance included: we handle part of your taxes and provide guidance on the local setup.

Financial perks: Bonuses for holidays, B-day, work milestones and more - just to show we care.

Learn & grow: We cover courses and certifications — and offer real opportunities to grow your career with us.

Benefit Сafeteria: Choose what suits you — sports, language courses, therapy sessions, and more.

Stay connected: From team-building events to industry conferences — we bring people together online, offline, and on stage.

Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow.

Your schedule, your rules: Start your day at 9, 10, or even 11 — we care about results, not clock-ins.

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