Product Marketing Manager

2 dni temu

Warszawa, Mazovia, Polska ZF Group Pełny etat

Job description:

About the team

ZF Aftermarket Digital Solutions develops digital software solutions for the automotive aftermarket, supporting fleet operators and car workshops in managing vehicle maintenance, maximising uptime, and operational efficiency. We are looking for a Product Marketing Manager to drive product marketing initiatives for our fleet management software portfolio, with a strong focus on maintenance-related solutions.

Role Overview

The Product Marketing Manager is responsible for positioning and bringing our software to market. This role connects market and customer insights with product development and marketing execution, ensuring our solutions address fleet maintenance needs and are clearly understood by the market.

Key Responsibilities:

-Conduct market research and analysis to understand fleet operators' challenges, regulatory requirements, purchasing behavior, and industry trends.

-Define and maintain product positioning, messaging frameworks, and target personas for fleet management and maintenance solutions, ensuring clarity and consistency across all customer-facing touchpoints.

-Develop and execute go-to-market strategies for new product launches and product enhancements, including segmentation, positioning, pricing input, and go-to-market considerations.

-Plan and coordinate product launch activities with cross-functional teams, delivering launch plans, product documentation, website content, and supporting marketing materials.

-Monitor and analyze the competitive landscape for fleet maintenance and fleet management software, identifying differentiation opportunities and informing positioning strategies.

-Gather and synthesize customer insights through interviews, feedback, usage data, and collaboration with internal teams to inform product improvements and marketing direction.

-Own and continuously optimize product landing pages with a focus on customer experience, inbound lead generation, and conversion rate improvement.

-Track and analyze product marketing performance indicators such as product adoption, engagement, and conversion, using insights to refine go-to-market approaches.

-Design and deliver internal product and market training to ensure strong product understanding across relevant internal teams.

Qualifications:

-Bachelor's degree in Marketing, Business, or a related field.

-Several years of experience in product marketing or a closely related role, ideally within SaaS, fleet management, mobility, or automotive technology.

-Strong experience in product positioning, messaging, and go-to-market execution.

-Good understanding of market research, customer insight development, and competitive analysis methodologies.

-Ability to translate technical software functionality into clear, customer-oriented messaging.

-Solid project management skills and the ability to manage multiple initiatives in parallel.

-Strong communication and presentation skills.

-Fluent English is required; additional languages are a strong plus.

-Experience with performance marketing or digital demand generation is a strong plus.

Why you should choose ZF in Warsaw?

Join us in our modern offices in the heart of Warsaw, working with cutting-edge technologies and a team of experts. Enjoy the stability of an international corporation with hybrid work options.

We offer:

  • Flexible working hours
  • Hybrid mode of work (home office and work on premises)
  • Private medical care (Lux Med)
  • Life insurance
  • Annual bonus
  • Mulitisport Card and Cafeteria System

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