Senior Product Marketing Manager

2 dni temu

Warszawa, Mazovia, Polska E100 Pełny etat

E100 Marketing team
is looking for a
Senior Product Marketing Manager
, who will be responsible for product positioning, go-to-market strategies, cross-sell / up-sell campaigns, and building long-term customer value through retention initiatives.

If you join our team, you will be responsible for:

  • Owning product messaging and positioning across all customer touchpoints.
  • Launching cross-sell / up-sell campaign.
  • Leading GTM strategies for new launches and feature releases.
  • Creating sales enablement materials to support acquisition and account growth.
  • Designing retention initiatives (loyalty programs, onboarding flows, targeted communications).
  • Collaborating with Product, Sales, and Customer Success to increase adoption and reduce churn.
  • Partnering with Product Managers to translate technical features into customer benefits.
  • Analyzing customer behavior, funnel KPIs, A/B testing, and growth metrics to improve adoption and loyalty.
  • Running research on customer needs and market trends to refine value propositions.
  • Reporting on KPIs: LTV, ARPU, churn, retention rate.

What do we expect?

  • Min. 5 years of experience in B2B product marketing.
  • Polish and English (B2+).
  • Strong understanding of product positioning, value props, GTM frameworks.
  • Proven track record in LTV, retention, and upsell/cross-sell initiatives.
  • Proficiency in data-driven marketing: funnel analysis, A/B testing, cohort tracking, growth metrics.
  • Ability to collaborate across Product, Sales, Customer Success, and Marketing teams.
  • Technical skills: Proficiency in MS Office. Proficiency with analytics tools (PowerBI, Amplitude or similar), CRMs (HubSpot, Creatio or similar). Working knowledge of generative AI tools (ChatGPT, Claude, Perplexity, Copilot and other).
  • Project management & organization: Experience in working with task planning systems (Jira, ClickUp or similar). Excellent organizational and project management skills, ability to prioritize tasks, maintain attention to detail, and deliver projects within deadlines.
  • Communication: Strong interpersonal skills to align with stakeholders, simplify complex ideas and concepts and influence outcomes.

What do we offer?

  • Dynamic environment of an international product company.
  • Secure position in a professional team.
  • Company support of your personal and professional development.
  • Benefits package depending on the type of employment: health insurance, MultiSport card, etc.
  • Integration events, corporate sports teams, Christmas gifts, birthday celebrations, etc.
  • Employee referral program.

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