Product Marketing Manager

Job Description
We're looking for a
Product Marketing Manager
to shape the narrative, launch new products, and grow Tylko's premium furniture portfolio worldwide - at the intersection of design, technology, and digital experience.

As a Product Marketing Manager at Tylko,
you will lead the go-to-market strategy for new product introductions (NPI) and portfolio expansions
. You'll craft compelling product stories that inspire customers, drive business growth, and
ensure a consistent, engaging customer journey from discovery to loyalty
.

Once You Join Our Team, You Will

• Define product positioning and messaging for new launches and existing portfolio - highlighting personalization, premium design, and seamless customer experience
• Plan and execute go-to-market (GTM) strategies for new products (NPI) and portfolio extensions to maximize adoption, engagement, and commercial performance
• Take ownership of the entire customer journey for new products - from awareness to conversion and retention - ensuring consistent storytelling across all touchpoints
• Collaborate within a cross-functional team - including Design, Product, Tech, and E-commerce - to bring products to life holistically, from concept to market launch
• Work closely with designers, engineers, and brand experts to align communication, creative assets, and digital experience
• Build a market and competitive intelligence process to track trends in premium furniture, digital experience, and e-commerce
• Develop sales enablement tools (decks, product sheets, case studies) that empower internal teams to communicate product value effectively
• Create engaging content that supports the full customer lifecycle - driving awareness, onboarding, retention, and upsell
• Track performance metrics (adoption rate, revenue contribution, CLTV, wishlist activity) and continuously optimize the GTM and communication strategy

Why Tylko?
Benefits
Because we celebrate inclusivity and work together to build a culture of happy, healthy employees who are truly heard. We also provide the following benefits for every single member:

• One Extra Day Off every month (outside the pool of standard days off)
• Comprehensive healthcare
• Sports card
• Integration events
• A discount on Tylko products
• And of course, a dog-friendly office

Job requirements

What We're Looking For

• Proven experience in Product Marketing within D2C or e-commerce, ideally in premium lifestyle, design, or consumer tech
• Demonstrated success in launching new products (NPI) and managing portfolio growth
• Strong storytelling and positioning skills bridging creativity and commercial goals
• Deep understanding of the customer journey and how to optimize it for conversion and retention
• Analytical mindset - ability to translate data and insights into actionable strategies
• Ability to work effectively in cross-functional teams (product, design, tech)
• Fluency in Polish and English (written & spoken)
• Working from our Warsaw office 3 days a week

And last but not least, we're looking for someone who is:

• Strategic yet hands-on - can think long-term and execute efficiently
• Collaborative, communicative and proactive
• Energized by design, technology, and how they shape better living

or

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