User Acquisition Mobile Lead

2 dni temu

Warszawa, Mazovia, Polska SBC Performance Pełny etat

SBC Performance is a digital marketing and ad-tech ecosystem partnering with the world's top ad platforms to drive performance. We help brands scale globally through high-converting creative marketing solutions and smart campaign optimization. We're proud to be elite partners with TikTok (Top 1 globally), Meta (Top 10), and Google.

With a team of 250+ professionals across the U.S., the Czech Republic, Poland, Ukraine, and more, we are building a fast-moving, data-first performance culture.

Now, we're looking for a Mobile Lead — a hands-on expert who will build and lead our mobile user acquisition system, set up tracking and analytics, launch initial campaigns, and manage a growing team of UA specialists.

Key Responsibilities
  • Build a complete mobile user acquisition system from scratch (Google App, Apple Search Ads, Unity Ads, and other networks).
  • Set up and configure SDKs and MMPs (AppsFlyer, Adjust) for tracking and attribution.
  • Define events, goals, and conversion logic for accurate performance measurement.
  • Launch initial test campaigns and run cohort and funnel analytics to validate hypotheses.
  • Develop frameworks for campaign optimization and scaling.
  • Manage and mentor the UAM team (current specialists + hiring new team members).
  • Collaborate with analytics, product, and creative teams to align strategy and growth goals.

Requirements
  • 4+ years of experience in mobile performance marketing / user acquisition.
  • Proven track record with Google App Campaigns, ASA, and mobile ad networks (Unity, ironSource, Applovin, etc.).
  • Deep understanding of mobile attribution, event tracking, and MMP setup (AppsFlyer, Adjust).
  • Hands-on experience with cohort analysis, retention tracking, and LTV modeling.
  • Strong analytical and leadership skills; ability to manage teams and cross-functional projects.
  • English — Upper-Intermediate+ (for communication and reporting).
  • Experience in Big 6 agencies (GroupM, Omnicom, Publicis, Dentsu, Havas, IPG) will be a strong advantage.
What We Offer
  • A unique opportunity to build and lead the mobile UA function from scratch.
  • Remote or hybrid work across our offices in Prague (Czechia) and Warsaw (Poland).
  • Competitive compensation and performance-based bonuses.
  • Flexible working hours (start between 9:00–11:00 CET).
  • Paid vacation and sick leaves.
  • Professional development, leadership training, and international exposure.
  • Transparent communication, autonomy, and a data-driven environment.

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