Senior Marketing Executive

At Graphic Packaging International, we produce the paper cup that held your coffee this morning, the basket that transported those bottles of craft beer you enjoyed last weekend, and the microwave tray that heated your gourmet meal last night. We're one of the largest manufacturers of paperboard and paper-based packaging for some of the world's most recognized brands of food, beverage, foodservice, household, personal care and pet products.

With over 25,000 employees working in more than 130 locations worldwide, we strive to be environmentally responsible in our industry and in the communities where we operate. We are committed to workplace diversity and offer compensation and benefits programs that are among the industry's best to reward the talented people who make our company successful.

Position Overview:
You will be responsible for supporting the food and consumer goods business with sales enablement, direct customer outreach and brand building strategies and tactics. Some of these include leading the creation of diverse content and sales materials, training and developing sales teams, planning and executing customer events, and providing data intelligence as and when needed. This role will also support the development and execution of ABM activities with the intention of protecting and growing market share for GPI. The candidate will understand and align with GPI business, cultural, financial and operational objectives as they execute their role.

Job Function

• Leads and delivers sales enablement strategies such as content creation, content audits, sales training, and more
• Builds presentations and communications tools to deliver and communicate this information
• Leads various Account Based Marketing (ABM) marketing activities in conjunction with the sales and business development teams
• Supports planning and execution of customer events, including presenting as subject matter expert as needed
• Supports sales teams with information as needed regarding market trends, packaging trends, thought leadership, and more.
• Identifies, analyzes and maintains market data and intelligence to determine growth potential for packaging solutions with both current and potential customers.
• Champion of Highspot, and other tools for the marketing team.
• Other duties as assigned.

BACKGROUND / EXPERIENCE:

• 3-4 years of marketing experience; required
• 3-4 years of experience with a CPG, Beverage, ECOM or Packaging company; preferred.
• 3-4 years of experience in marketing data solutions, including sales support and vendor management; preferred.
• 1-3 years of experience in market research, data analysis and/or product marketing; preferred

EDUCATION / KNOWLEDGE / SKILLS:

• Bachelor's degree or relevant career experience is required in marketing, data analytics or a related field
• Advanced proficiency in Microsoft Office (primarily PowerPoint & Excel) with aptitude for other software and/or technologies to solve business problems.
• Ability to work with teams through complex projects; as working in team based, cross-functional and cross-business environments are essential for success in this role.
• Proven project management skills to be able to manage multiple projects and meet deadlines on a continuous basis.
• Ability to interpret technical product features and instructions and turn them into customer-oriented sales support materials
• Proven self-starter with strong results-oriented background requiring limited oversight.
• Demonstrated ability to utilize market intelligence and data from a variety of sources to identify market trends, understand implications and present key findings as business opportunities.
• Strong verbal and written communication skills with the ability to effectively communicate across all levels and cultures of an organization.
• Driving license required.
• Fluent business English required, and additional languages is a plus.
• Knowledge of marketing tools such as CRM systems a plus.

SCHEDULE DEMANDS:

• General schedule is an 8-hour M-F assignment; however, employee must be willing to work alternate schedules occasionally; that may include early mornings, nights, and/or weekends and be punctual while doing so.
• 10-20% overnight travel to include flying, driving or by rail.

PHYSICAL DEMANDS:

• Sitting or standing for extended periods of time up to 8-hours.
• Occasional Lifting up to 20 lbs.
• Reading computer screen or other electronic devices.
• Use of various office hand and electrical tools or equipment.

KEY COMPETENCIES:

• Results driven & Action oriented
• Problem Solving & Learning On The Fly
• Open-minded & Inquisitive
• Business Acumen
• Flexibility & Priority Setting
• Analytical Approach
• Integrity & Trust

Inclusion drives innovation. We actively seek diverse perspectives because they make us stronger and we welcome applications from individuals from all backgrounds, identities, and experiences. If you're passionate about making a difference, you belong here."