temporary contract
6 dni temu
We're looking for a talented Marketing Manager for Caudalie Poland (replacement during maternity leave).
You will play a key role to drive the marketing strategy and execution of multiple distribution channels: wholesale (Douglas, pharmacies…), e-retail,
You will be responsible for developing the brand awareness, ensuring the brand positioning, and developing the business by collaborating closely with cross-functional teams.
Key Responsibilities
Elaborate
marketing, media & promotional campaign plans
for the Polish market and ensure their perfect execution;
- Coordinate
local adaptation and execution of global marketing operations
; - Adapt and translate content
of global sales & communication tools (POSM, training, , social media); - Outline & execute
media campaigns
(online & offline) directly with media partners and with the Head of Media Europe. - Secure local implementation
of 360° activations: merchandising, media, in-store & digital animation, education, sampling, incentives, e-commerce & partnerships as per calendar; - Help to set
accurate forecasts
, monitor and communicate after-launch results to improve short and long-term forecast accuracy; - Manage and implement the assigned marketing budget.
Create a
strong alliance with the sales team
to ensure that they have the marketing tools needed to successfully push sales.
- Organize marketing presentations for key accounts & retailers, commercial cycles and seminars;
- Create in-store animations and
elevate in-store events and experience
(consumer events, boutique events, trade shows, …); - Collect and compile
market trends
and share best practices; - Gather sell-out data
for market feedback; - Spend at least
3 days per month
with the sales team in the field to assess the situation and gather insights
YOUR PROFILE
- Professional experience in similar positions.
- Experience in the cosmetics industry is mandatory; a good experience in trade marketing, media and digital is required.
- Knows how beauty businesses work; knows the competition, affinity with the beauty category in a selective/retail/pharmacy environment
- Strong interpersonal and relationship skills
- Passionate and talented profile with an entrepreneurial spirit
- Organized and multitasking abilities in a complex environment
- Polish & English is mandatory, French is an advantage
- Creative and dynamic mindset, with a strong attention to details
- Educated to a degree level
ADDITIONAL INFORMATION
- Reporting to: Country Manager and CMO Europe
- Based in: Varsaw
- Duration : 12 months
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