Media Planner/Buyer

Overview
Location Overview
Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków and Warsaw is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

Job Overview
The role is to deliver media planning and buying campaigns within Pep structure KCC.

Responsibilities

• Accountable for managing multiple digital campaigns at once from initial customer (assigned country);
• Be responsible for planning, buying, optimizing, implementation, and reporting and presentation of post campaign performance;
• Assisting in the creation of an integrated digital plan. Showing a keen understanding of the impact digital has on offline channels and vice versa;
• Have experience in being and/or working as an Ad Ops specialist;
• Ensure knowledge of key changes in 1st party audiences requirements and how these can be tracked within PepsiCo DSP;
• Be responsible for implementation of real-time optimization tools including Datorama and AI tech to drive media performance if campaigns;
• Support Team Leader and Senior Media Planner/Buyers by providing high standard reporting including help to prepare, design and implement business which will demonstrate the value & productivity delivered by the team;
• Accountable for providing expert knowledge on social, search and programmatic buying evolutions, data, consumer facing platform changes, and analytics;
• Upholding PepsiCo Brand Safety and Brand Fraud standards and identifying issues, should they arise;
• Being aware of and impart knowledge of behavioural and human insights whilst making recommendations to improve on insights to leverage for future campaigns;
• Be informed on the top line brands business objectives they are working to in particular market units. Develop commercial acumen;
• Be informed on industry trends and innovative success stories.

Qualifications

• 1-3 years of Programmatic and/or Social campaign planning&buying experience across aat least one digital platforms; (for example: Meta, Google ads, Tik Tok)
• Experience in executing brand campaigns and identifying and delivering KPIs;
• Agility - Ready to react to key stakeholder last minute requests and adjustments;
• Solid understanding of tracking and attribution. Experience on DCM is a plus;
• Analytical mindset - ability to understand data and interpret into actionable strategies;
• Ability to distill campaign insights for their campaigns and present results to the wider team and senior stakeholders;
• Proven, consistent and excellent attention to detail;
• History of excellent project management skills;
• Collaborative and honest;
• Technically savvy;

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