Senior Meta Ads Specialist

S.A.

About

We are an organization that has been fulfilling the travel dreams of Poles for 25 years. is the largest e-commerce platform in Poland and a network of travel agencies offering a wide range of travel products. Since 2015, we have been part of Wirtualna Polska Holding – the largest Polish group of media and e-commerce companies. At , we offer thousands of domestic and international trips, as well as travel insurance, airport parking, and holiday vouchers. We constantly expand our offer to best meet our customers' needs. If you approach life with #ENERGY , value #HONESTY AND OPENNESS , focus on #CUSTOMER UNDERSTANDING and #COLLABORATION at work, carry out your tasks with high #EFFICIENCY and #RESPONSIBILITY , and want to play a key role in making us #INNOVATIVE – join us

Miejsce pracy: Gdańsk/Warszawa

Region: zagranica

Numer referencyjny: SMAS122025

About us:

We are an 8-person PPC team operating in an international CEE environment - Poland, Czechia, Hungary and Slovakia - within the travel industry. Every day, our decisions shape business growth and support the promotion of attractive offers across the entire region.

We take on ambitious projects, experiment with new solutions, and manage large budgets, ensuring that our activities reach the right audiences and deliver measurable results.

We are looking for someone who enjoys challenges, works independently, approaches projects with full commitment, and at the same time values teamwork. With us, you'll see how your decisions influence performance and the direction of travel offers across the region.

Key responsibilities:

• Optimising campaigns in Meta Ads, Google Ads, Bing and other platforms,
• Developing and testing hooks and creatives in collaboration with the content team,
• Preparing reports and analysing results and data,
• Closely cooperating with the analytics and content teams to jointly improve campaign performance.

Requirements:

• At least 4 years of experience running digital campaigns preferably with strong experience in Meta Ads ,
• Very good knowledge of Meta Ads , Google Ads and analytical tools, including Google Analytics 4 (GA4) ,
• Experience working with creatives and hooks for Meta Ads, along with the ability to test and evaluate their performance,
• Practical experience in running A/B tests and analysing results using statistical methods,
• Knowledge of Google Tag Manager and the ability to integrate analytical tools to support marketing optimisation,
• Strong proficiency in Looker Studio , enabling you to create clear and valuable reports and visualisations,
• Advanced Excel skills enabling accurate and efficient data analysis,
• Very good command of the Polish language,
• English at B1+ level , enabling you to work with documentation and participate in international meetings.

Nice to have:

• Knowledge of tools such as Microsoft Ads, TikTok, Criteo and DV360,
• Experience in running app campaigns,
• Familiarity with AppsFlyer and Firebase.

What do we offer:

Workplace safety and comfort:

• Employment based on an employment contract or B2B,
• Full support during the onboarding period,
• A hybrid work model, including two days per week in the office in Gdańsk or Warsaw, depending on your location.

Business agency and agility:

• Real influence on business decisions, the ability to take initiatives and implement your ideas.

Development within the organization:

• Participation in trainings and conferences that enhance professional skills,
• Individual Development Plan
• The opportunity to work in an international CEE environment, providing knowledge exchange, exposure to diverse markets, and a real impact on projects carried out across several countries, including campaigns run with large budgets.

All-inclusive for Employees:

• A benefits package that you can use according to your preferences – Lux Med medical care, Health and Life Insurance (PZU and Warta), Multisport card, shopping and lunch vouchers, and many other cafeteria offers available on the Worksmile platform,
• Study Tour – trips abroad to explore our product offerings (destination tours and hotel audits),
• A training and webinar package supporting professional and personal development,
• Discounts on our products for employees and their families,
• Employee Referral Program – we pay up to 10,000 PLN for a referral, depending on the position the referred person will take,
• Work in the modern Alchemia office complex – Neon building, 100 meters from the Gdańsk Przymorze-Uniwersytet SKM station or in the modern Wirtualna Polska office complex,
• Teambuilding events for the start and end of the tourist season – check them out: Instagram , LinkedIn , Tiktok , Facebook,
• Mini events, delicious coffee, and on Mondays, hot chocolate,
• Casual dress code.

Ready to join the team with a #travelmindset? We're waiting for you

INFORMATION CLAUSE

1. Personal Data Controller

The controller of your personal data will be S.A. with its registered office in Gdańsk (hereinafter: we).

You can contact us at: S.A., al. Grunwaldzka 413, Gdańsk

2. Data Protection Officer

We have appointed a Data Protection Officer. This is the person you can contact in all matters related to the

processing of personal data and the exercise of rights related to data processing. You can contact the inspector in

the following ways:

• by letter to the following address: S.A. / IODO / al. Grunwaldzka 413, Gdańsk

• by e-mail to the following e-mail address:

3. Purposes and bases for processing

We will process your personal data for the following purposes:

1) Conduct the recruitment process for the position you are applying for. The basis for processing is:

• implementation of labour law provisions (Article § 1 of the Code of Civil Procedure) and

preparation for concluding a contract (Article b) of the GDPR) in the scope of the following data:

name(s) and surname; Date of birth; Contact; education; professional qualifications, the course of

previous employment;
- Your consent (Article 6(1)(a) of the GDPR to the additional data that you choose to provide to us

voluntarily in your CV, cover letter or during a job interview. Providing additional data, to the extent

not specified by labour law or not required by us, will be treated as consent to the processing of

such personal data. Giving consent in this case is voluntary, and consent given in this way may be

revoked at any time;
- our legitimate interest (Article 6(1)(f) GDPR) in the data collected by us during the interview. We

have a legitimate interest in vetting your skills and abilities – we need this to assess whether you are

the right person for the position we are recruiting for;
- our legitimate interest (Article 6(1)(f) of the GDPR) consisting in the possibility of conducting

recruitment by electronic means, efficient communication and ensuring the correct identification

and, if necessary, confirmation of the candidate's identity in the system used to manage the

recruitment process (the email address is the candidate's identifier in the eRecruiter system);

2) assessment of your qualifications, abilities and skills during future recruitment – the basis for the

processing is your consent (Article 6(1)(a) of the GDPR);

3) archival and evidentiary data - the basis for processing is our legitimate interest related to the pursuit or

defence of possible claims (Article 6(1)(f) of the GDPR).

4. Data retention period

We will retain your personal data for a period of one year after you submit your application for the position.

5. Data recipients

We will transfer your personal data to service providers supporting us in conducting recruitment processes, e.g. IT

service providers and a service provider providing the eRecruiter recruitment process management system, i.e.

eRecruitment Solutions sp. z o.o Such entities process data on the basis of a contract with us and in accordance

with our instructions.

Other companies from the Wirtualna Polska Holding S.A. capital group for administrative purposes,

including personnel management throughout the capital group for the purpose of exchanging data within

the capital group, in particular in connection with human resources management and organizational

structure, administrative, HR, payroll and IT services, planning and reporting at the group level.

In addition, if you consent to the processing of your personal data for the purposes of future recruitment,

we will be able to transfer your personal data to companies from the Wirtualna Polska capital group, which

includes Wirtualna Polska Holding S.A. with its registered office in Warsaw and subsidiaries

)

6. Rights related to the processing of your personal data

You have the right to:

1) access to your personal data,

2) request rectification of your personal data,

3) request the deletion of your personal data,

4) request restriction of processing of your personal data,

5) object to the processing of your data – in cases where we process your data on the basis of our

legitimate interest,

6) transfer of your personal data, i.e. the right to receive your personal data from us, in a structured,

commonly used and machine-readable IT format. You can send this data to another data controller or

request that we transmit your data to another controller, but we will only do so if such transfer is

technically possible. You have this right to portability only in respect of the data that we process on the

basis of a contract with you or on the basis of your consent,

7) to the extent that your data is processed on the basis of consent - withdraw consent to the processing

of your personal data at any time. The withdrawal of consent does not affect the lawfulness of

processing carried out on the basis of consent before its withdrawal.

To exercise the above rights, please contact us or our Data Protection Officer (contact details in points 1 and 2

above).

You also have the right to lodge a complaint with the President of the Office for Personal Data Protection. This

right applies only to the lawfulness of the processing of personal data, and does not apply to the course of the

recruitment process