Senior Growth Marketing Manager

Senior Growth Marketing Manager

Let's turn health prevention into a habit and help thousands live longer, better lives.

At uPacjenta, we believe that prevention should be effortless — because a long, healthy life starts with small, everyday actions.

Our mission is simple yet powerful: Guiding people to better health.

We're building technology that brings laboratory tests and diagnostics straight to people's homes and offices, helping individuals and companies take control of their health through data, awareness, and early action.

We've already made preventive care accessible to thousands but we're just getting started.

Now, we're looking for a Senior Growth Marketing Manager, a strategic, hands-on leader who can fuel our next phase of growth.

About the role

This is not a "maintenance" role. It's a hands-on growth leadership mission.

We're looking for someone who can both build and deliver — a doer who knows how to get things done by themselves and, at the same time, can lead and grow a team around them. 

You'll take ownership of our e-commerce performance — from strategy to execution — managing the marketing team and working closely with the product and data.

Your main challenge? Bringing high-quality traffic, acquiring new users, and scaling our B2C channel efficiently (without burning through CAC). You'll lead the marketing team, master every performance channel, and turn insights into scalable growth that converts into active users. Retention and marketing automation will also be part of your scope — less critical than new user acquisition, but key to sustaining long-term growth and engagement.

This role is perfect for someone who:

• Lives and breathes performance marketing, but understands business, product perspective and user journey 
• Knows how to build, lead and grow teams to work smarter, not just harder
• Feels at home in a fast-paced startup where things change, improve, and grow weekly
• Loves testing, iterating, and seeing impact fast
• Work together with people to enhance direction, alignment and shared goals
  

You'll have the freedom and tools to turn our new e-commerce platform into one of our biggest growth levers.

Your key responsibilities

• Create and implement a holistic e-commerce growth strategy with emphasis on D2C
• Drive the strategy and performance of key marketing channels — paid, inbound, and influencer — to deliver sustainable growth.
• Plan and oversee the marketing budget, ensuring efficiency and ROI
• Analyze and monitor key e-commerce metrics — traffic, orders, conversion, AOV, CAC, retention, and LTV — to identify growth opportunities across the customer journey.
• Lead, mentor and grow the internal marketing team; coordinate external agencies
• Take hands-on ownership of building and optimizing performance campaigns across all digital channels — from concept and setup to reporting and scaling.
• Own performance marketing channels and campaigns: Google (Search, Shopping, Display, PMax), Meta (Facebook, Instagram), TikTok, YouTube …
• Develop and optimize marketing automation flows (email, SMS, push, CRM) to improve user activation, engagement, and retention.
• Test creatives, messaging, and new ad formats — continuously learning and iterating
• Drive inbound content optimization, using data and AI tools for semantic analysis
• Work closely with the Product and Data teams to optimize the user journey and shape the e-commerce roadmap through business insights and prioritization
• Optimize product visibility, categorization, and overall shopping experience
• Plan and execute marketing projects ensuring the timely launch of new products, campaigns, and functionalities in cooperation with cross-functional teams. 

What will help you succeed

• 3+ years of experience in e-commerce growth and performance marketing
• Proven success in scaling online sales and managing budgets
• Solid understanding of the e-commerce funnel and analytics (GA4, GTM, Looker, Google ads, Meta ads etc.)
• Strong analytical mindset — and an eye for creative strategy
• Experience in team leadership and cross-functional collaboration
• Comfortable with data-driven decision-making and fast iteration
• Fluent in Polish and good command of English
• Based in Warsaw (work from our office 2–3 days/week)
• Experience in startups or health-related industries is a plus

If you're the type who can switch from "strategy mode" to "get-things-done mode" in a heartbeat, you'll thrive here.

How we'll measure your success

• Growth in new user acquisition (paid & organic)
• Decrease in CAC and improvement in ROAS
• Growth in conversion rate and AOV
• Revenue growth from e-commerce
• Marketing team development and performance

What you'll get in return

• Work from our Central Point office on Marszałkowska Street — 16th floor, 360° view over Warsaw 
• Every year uPacjenta preventive health check-up for free
• Collaboration on a B2B contract
• Private medical care (LuxMed) 
• MultiSport card 
• Discounts on preventive health tests for you and your family 
• Hybrid model: 2–3 days in the office
• Great autonomy and a culture of ownership — your ideas really shape the business
• An extra day off on your birthday 
• A close-knit, ambitious team that supports each other every step of the way

Our recruitment process

1. Online chat with HR (max 45 min)
2. Online interview with our COO (1h)
3. Recruitment task
4. Final live interview with COO, CEO & Marketing Advisor
5. Decision 
   

Ready to build the future of health prevention?

If you're looking for a role where your growth mindset meets a meaningful mission — this is it.

Join uPacjenta and help us guide people to better health.