Senior Content Strategist

Company Description
Powered locally and aligned globally, Publicis Production EMEA Hub forms the regional backbone of Publicis Production. With over 1.200 talented professionals based in the Czech Republic, Bulgaria, Hungary, Poland, the UK, and Mauritius, we enable smarter, faster, and more connected content delivery for global brands. Our integrated capabilities include post and primary production, versioning, commerce, web development, CRM, and language services. As part of the global Publicis Production network, our mission is to transform production into a true growth driver. By combining tech, data, automation, and AI, we deliver intelligent content at scale. We are proud to power Publicis Groupe's ambition to build the world's best global integrated production offering.

Overview
We are looking for a Senior Content Strategist, with 3+ years of experience in handling eCommerce projects in eCommerce agencies and/or eCommerce team on brand side, on previous roles such as eCommerce Strategist, eCommerce Consultant, eCommerce Manager, eCommerce Content Manager, etc.

As Senior Content Strategist, you'll build offers, respond to clients' briefs and unspoken needs, by finding proper data sources and strategic frameworks. Based on them, you will craft strategic recommendations for eCommerce presence of the agency's clients across eCommerce related touchpoints and tools.

If asked "what interests you most: shopper's path to purchase or algorithm of retailer's search engine" you answer: "Both" and immediately start to ideate how to make a product or develop a strategy framework which takes into account both these perspectives, that role is definitely for you.

Responsibilities

• Use and design internal agency methodologies, frameworks, and tools to gather and analyze shopper, market, and competitive data
• Understand client Business needs & agency Business to propose products
• Craft eCommerce & Digital content recommendations and plan communication for Global Brands on category and brand levels, in many different markets/geographies
• Create eCommerce & Digital Strategy Playbooks & Toolkits for Global brands
• Present your findings and strategic recommendations in front of the client
• Participate in pitches to win new clients and accounts
• Represent agency on external events
• Together with Lead define internal processes & scopes and ensure they are running smoothly

Qualifications
To enjoy and succeed in this role, we believe
you must:

• Have 3+ years of experience in handling eCommerce projects on eCommerce agency (eCommerce Strategist, eCommerce Consultant, etc) and/or eCommerce team on brand side (eCommerce Manager, eCommerce Content Manager, etc) (MUST-HAVE)
• Know how to craft data-based strategies through hands-on experience
• Be familiar with the most important Digital Shelf tools & metrics and know how to use them
• Be able to identify client needs and know how to create an offer or proposal based on these
• Have strong critical thinking skills and talent for generating innovative ideas
• Have knowledge of shopper research process and methodologies
• Be a master storyteller, keen to share your knowledge with your colleagues, clients, and external audiences
• Be a team player, excited to cooperate and learn with your colleagues
• Have great organizational skills and proven ability to handle multiple projects at the same time
• Have spoken and written English business proficiency
• Have amazing PowerPoint skills

Moreover, Nice To Have

• Skill using Miro or Figma
• Experience in communication strategy or Social Media strategy
• Experience in overseeing peers work / leading projects

Additional Information
We offer the following:

• Opportunity to develop in a stable company with an established position in the market.
• Extensive range of online training courses in cooperation with reputable market partners.
• Opportunity to participate in international and local development projects and programmes.
• International working environment.
• Attractive package of non-wage benefits (medical care, the Nais benefit platform, life insurance program, recreation allowance, access to a platform for learning foreign languages, access to the Marcel international training platform, etc.).
• High working flexibility (we work in a hybrid model, with predominance of home office).
• Work Your World - opportunity to work from any place in the world for 6 weeks a year and access to the Home Swap Home internal platform.
• Friendly and casual working atmosphere in a close-knit team filled with positive energy.

At Publicis Groupe, we value diversity and invite all candidates to apply, regardless of age, gender, sexual orientation, religion or lack thereof, origin or disability.