Paid Media Executive

2 dni temu

Warszawa, Mazovia, Polska CMC Markets Pełny etat

As a
Paid Media Executive
at CMC Markets, you will be responsible for driving the performance and efficiency of our global display and programmatic media campaigns. Based in Warsaw, you will manage end-to-end campaign operations across programmatic, display, and some video channels, ensuring our media investments deliver measurable business outcomes.

This is an excellent opportunity for a results-oriented digital marketing professional with strong technical expertise in programmatic advertising and display media. You will collaborate with global marketing, analytics, and creative teams to shape our digital acquisition strategy, optimise campaign delivery, and enhance media effectiveness through data-driven decision-making.

Key Responsibilities

  • Lead programmatic and display campaigns
    across DSPs, ad networks, and direct publisher partnerships to drive acquisition and engagement goals.
  • Oversee campaign setup, targeting, bidding, and pacing
    to ensure optimal performance and efficient budget delivery.
  • Collaborate with analytics teams
    to implement robust tracking, tagging, and attribution frameworks for accurate performance measurement.
  • Continuously optimise campaigns
    through data insights, audience segmentation, creative testing, and bid strategy refinement.
  • Develop display media strategies
    aligned with business objectives, leveraging first-party data, lookalike audiences, and contextual targeting.
  • Manage relationships with technology partners and platforms
    , including DSPs, DMPs, ad servers, and verification vendors.
  • Monitor and report on performance
    , providing actionable insights and strategic recommendations to stakeholders.
  • Ensure compliance
    with industry standards, brand safety, and data privacy regulations across all campaign activity.
  • Stay current with evolving programmatic technologies, market trends, and best practices to continuously advance campaign capabilities.

Key Skills & Experience

  • Minimum
    3 years of hands-on experience
    managing programmatic and display campaigns, ideally within a digital marketing or media agency environment.
  • Deep understanding of programmatic media buying, audience targeting, real-time bidding (RTB), and data-driven optimisation.
  • Proficiency in major DSPs such as
    The Trade Desk
    or similar DPs
  • Strong analytical skills with experience in Google Analytics, Campaign Manager 360, or equivalent reporting platforms.
  • Solid grasp of media metrics (CPM, CTR, CPA, ROAS) and performance measurement frameworks.
  • Experience managing display and video campaigns across Google Ads, YouTube, and social platforms.
  • Excellent project management and communication skills, with the ability to work cross-functionally across marketing, creative, and data teams.
  • Fluency in English (additional languages are a plus).

Nice to Have

  • Experience in financial services, fintech, or other highly regulated industries.
  • Knowledge of CRM data integration and dynamic creative optimisation (DCO).
  • Familiarity with tag management systems and basic understanding of HTML and JavaScript.
  • Exposure to privacy-first advertising solutions and cookieless targeting strategies.

CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.

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