Brand Manager Beverages

2 tygodni temu

Warszawa, Mazovia, Polska PepsiCo Pełny etat
Overview

As a Brand Manager, you will be the strategic owner and protector of brand equity, ensuring our brands stand out and deliver on ambitious business goals. You'll lead projects end-to-end, manage multiple stakeholders in a dynamic matrix environment, and turn insights into powerful marketing activations.

Responsibilities

What You'll Do



• Deliver Business Impact: Own the brand's Annual Operating Plan (AOP) and ensure we hit key performance targets.



• Guard Brand Equity: Apply branding frameworks across the marketing mix to maintain consistency and differentiation versus competitors.



• Lead Projects with Excellence: Take full ownership of dedicated programs—from planning to flawless execution—coordinating agencies, trade, field, and sales teams.



• Drive Activation & Innovation: Develop activation plans and marketing programs in collaboration with Central Teams and other markets. Support new product launches and packaging projects.



• Manage Stakeholders: Align and influence cross-functional teams, ensuring synergy and efficiency across the marketing agenda.



• Control Budgets: Monitor and report A&M budgets for assigned brands.



• Champion Communication: Create compelling briefs, co-lead multi-agency briefings, and oversee media planning and post-campaign analysis.



• Lead Creative Production: Manage agencies through the production process, negotiating timelines and costs to maximize impact.

Qualifications

What We're Looking For



• Experience: Minimum 3 years in Brand Management (FMCG preferred).

• Education: University degree.



• Skills: 


o Strong stakeholder management in a matrix organization.
o Consumer-centric mindset and market knowledge.
o Excellent communication, networking, and project management skills.
o Analytical and organizational abilities with attention to detail. Excellent Nielsen skills.
o Innovative thinking to drive better results.



• Languages: Fluent in English & Polish.



• Tech: Fully PC literate.

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