Marketing Specialist

Manage affiliates, create and optimize content, and support SEO.

Remote-first, async-friendly, for talented writers who are organized, proactive, and passionate about marketing.

At Koinly, we're looking for a
Marketing Specialist
to support the team in areas such as affiliate management, commission payouts, communications with accountants, and day-to-day marketing operations.

This role is designed for someone who is highly organized, has excellent English writing skills (native or near-native level (C1/C2)), and is eager to learn and grow within marketing. The role combines process-oriented work (such as managing affiliates, payouts, and reporting) with opportunities to contribute and learn on the content and SEO side (drafting articles and supporting content projects).

We're a fully remote-first, async-first startup with product-market fit in a niche (and booming) domain: crypto taxes. If you value autonomy, technical excellence, and clear communication over meetings and process complexity, Koinly is the place for you. More about us at the bottom of this page.

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Key details in sum

• Report to
  : Head of Marketing
• Location
  : Remote - Europe
• Salary:
  USD $25K–35K USD/ year
• Type:
  Full-time (contractor - B2B)
• Experience level
  : 1-2yrs
• Start date:
  ASAP
• Main responsibilities
  : Create and optimize content, manage affiliates and partners, maintain records, and track key metrics to keep Koinly's marketing operations running smoothly.

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Why this role exists

Own the engine behind our growth. You'll keep affiliates and partners humming, make payouts and reporting precise, and turn insights into clear content that ranks and converts. Your work reduces friction for accountants and partners, strengthens SEO performance, and helps more users choose Koinly.

What you'll do:

• Draft and proofread content and communications, ensuring clear, professional, engaging, and brand-aligned messaging.
• Assist with on-page SEO, blog/content updates, and keyword-aligned copy.
• Maintain and update internal directories (e.g., accountants).
• Assist with affiliate, accountant, and partner management: handling queries, processing applications, and maintaining accurate records.
• Track KPIs, manage spreadsheets/CRM entries, and support reporting.
• Oversee commission payouts, ensuring timely and accurate execution.
• Take ownership of smaller tasks and gradually grow into more independent projects.

What you bring:

• Native-level English fluency with excellent writing, editing, and proofreading skills (journalism, communications, or English background is a strong plus).
• 1–2 years of content creation experience, ideally producing technical blogs, newsletters, or similar materials with brand alignment, accuracy, timeliness, and minimal edits.
• Basic knowledge of on-page SEO (keywords, headings, meta descriptions, internal linking).
• Strong organizational skills, attention to detail, and a process-oriented mindset.
• Ability to manage multiple tasks in a fast-paced, remote-first environment.
• Interest in fintech, finance, crypto, or tax industries.
• Curious and able to ask the right questions to clarify, analyze, and improve outcomes.
• Demonstrated willingness to learn and grow in marketing.
• Comfortable working within a remote-first and international team.

Bonus points if:

• Previous exposure to fintech, crypto, or tax industries
• Previous exposure with affiliate programs
• Data-driven mindset with proficiency in spreadsheets (Google Sheets/Excel)
• Knowledge of CRM tools (HubSpot)

Why join Koinly

• A profitable, bootstrapped startup in a hyper-growth industry.
• High autonomy, async-first, deep work, minimal meetings.
• Lean team with big impact: millions of users, only 40 people company-wide.
• No bureaucratic bloat, no corporate theatre.
• Remote, flexible working hours, async by default.
• Crypto-adjacent without the hype: we're a painkiller, not a multivitamin.

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If you're a sharp writer with an eye for detail, eager to grow in marketing, and excited to work in a remote, fast-moving crypto space, help shape Koinly's voice and reach, and apply now

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Not sure this role is the right fit? Check out our
careers page []
to see more openings.

About us

We're on a mission to simplify crypto taxes and asset tracking.
Our platform helps investors stay compliant, track assets across hundreds of wallets, exchanges, and DeFi platforms and save hours of time. Most users finish their crypto taxes in 20 minutes instead of days or weeks, giving them the confidence to grow their portfolios long term.

Behind that simplicity lies a deeply technical product: large-scale data processing, billions of rows, and integrations with 900+ platforms. Our stack is pure Ruby and Ruby on Rails, with high test coverage and uncompromising standards on code quality and system performance.

More about us

• We are one of the fastest-growing crypto tax calculators in the world with solid product–market fit.
• Trusted and loved: don't take our word for it,
  see what our customers say on Trustpilot []
• Used by hundreds of thousands of investors and accountants, and a partner to major crypto exchanges.

With 300M+ crypto users worldwide, the potential ahead is massive. We're building tools that enable mainstream adoption by automating the regulatory hurdles of tax compliance and asset tracking.

Join a dynamic environment of founders, crypto traders, fintech alumni, tax professionals — and all-round good people — shaping the future of crypto.