Head of Marketing

5 dni temu

Warszawa, Mazovia, Polska RICG Pełny etat

For our client, an international pharmaceutical company specializing in generic drugs, we are looking for a candidate for the position of:

Head of Marketing

Warsaw

Responsibilities:

  • Developing and implementing a marketing strategy for all product lines (Rx) in line with the company's business objectives.
  • Managing a team of Product Managers and the marketing communications department.
  • Developing brand and product positioning strategies, including launch and re-launch plans.
  • Supervising the preparation of promotional materials in accordance with pharmaceutical law requirements and compliance policy.
  • Analyzing the market, competition, therapeutic trends, and analytical data.
  • Working with the sales department to create campaigns that support commercial results.
  • Working with the medical, regulatory, and production departments on portfolio planning and offer optimization.
  • Overseeing the marketing budget and the effectiveness of activities (ROI, KPI).
  • Supporting decision-making processes regarding the introduction of new products and line extensions.
  • Representing the company in contacts with external partners and industry media.

Competencies and experience:

  • Minimum 8–10 years of experience in marketing in the pharmaceutical industry, including at least 3 years in a managerial position.
  • Experience working in a generic (Rx) company.
  • Knowledge of the rules for introducing and promoting Rx drugs, including legal regulations.
  • Practical knowledge of NPD processes, market analysis, segmentation, and brand positioning.
  • Experience in team management and marketing budget management.
  • Strong analytical and strategic skills.
  • Fluent English.
  • Higher education.
  • Strategic thinking and ability to combine commercial and scientific perspectives.
  • Ability to work in matrix structures and a regulated environment.
  • Focus on results and effective implementation of plans.
  • Strong communication and leadership skills.

What does the client offer?

  • Company car,
  • Performance-based bonus,
  • Employee stock ownership plan,
  • Training subsidies,
  • Multisport card and private medical care.

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