Marketing Campaign Expert

1 tydzień temu

Wrocław, Województwo dolnośląskie, Polska Trans Group S.A. Pełny etat 8 000 zł - 20 000 zł rocznie

Marketing Campaign Expert

Your responsibilities

  • Developing Marketing Programs: Designing and executing multi-channel marketing programs to generate leads, boost engagement, and reactivate ex customers.
  • Planning and Coordinating Campaigns: Developing and running integrated marketing campaigns across various channels, defining the required channels and coordinating their use by Performance and Marketing Automation Experts (email, social media, web).
  • Creating Marketing Content: Collaborating with creative teams to deliver high-impact campaign assets (e.g., landing pages, e-books, webinars, videos, market insights).
  • Marketing Automation: Co-developing and optimizing automated workflows to personalize communication and segment customers.
  • Website Management: Coordinating and launching conversion-focused websites and landing pages.
  • Analysis & Optimization: Monitoring campaign performance and analyzing key metrics to identify growth opportunities and continuously improve our efforts.

Our requirements

  • Essential Skills & Expertise:
  • B2B Growth Marketing: Deep understanding of B2B marketing funnels, data-driven growth tactics, lead generation, and sales acquisition with ability to analyze data.
  • Digital Campaign Execution: Proven ability to plan and coordinate campaigns across digital channels (social media, paid, email).
  • Content Marketing: Skilled in creating and commissioning engaging content in various formats (text, visual, video).
  • Marketing Automation: Familiarity with tools such as Synerise or HubSpot.
  • Soft Skills:
  • Results-Driven: Business oriented and focused on achieving marketing KPIs through continuous improvement.
  • Creative & Innovative: Ability to generate new ideas and solve problems creatively.
  • Time Management: Skilled at prioritizing tasks in a fast-paced environment.
  • Communication: Strong interpersonal skills for effective collaboration with internal and external stakeholders.
  • TSL Market Knowledge: Understanding of the Transport, Freight Forwarding, and Logistics industry.
  • Project Management: Experience using tools like Asana to track campaign progress.

What we offer

  • Private LuxMed healthcare, free preventive check-ups, and back relief massages
  • Budget for equipping a remote workstation and gift vouchers
  • Buffet-style breakfasts prepared on-site
  • Team-building and family trips to a private lakeside resort.
  • Multisport card

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