UA Manager DSP in Gaming

2 tygodni temu


Warszawa, Mazovia, Polska Appodeal Pełny etat

Appodeal seeks a User Acquisition Manager DSP to join our team. As an integral part of our user acquisition efforts, you will be focusing on executing and managing advertising campaigns across DSP (Demand-Side Platform) to drive profitable user acquisition for our partners' casual mobile games.

We are a dynamic mobile games publisher specializing in casual mobile games. We pride ourselves on fostering a creative and performance-driven environment with minimal bureaucracy. If you are passionate about games, proactive, and detail-oriented, we would love to hear from you

Position Overview: We are seeking a disciplined and proactive User Acquisition Manager to join our team. This role is ideal for someone who loves games, is attentive to details, and excels at analyzing data. You will be responsible for managing user acquisition campaigns on our internal DSP, optimizing for maximum performance, and driving growth for our portfolio of casual mobile games.

Key Responsibilities:

  • Manage and optimize user acquisition campaigns on our internal DSP, ensuring effective budget allocation to meet and exceed KPIs.
  • Conduct thorough analysis of campaign performance data on a daily, weekly, and monthly basis.
  • Collaborate with the creative team to design and test ad creatives. Lead efforts in A/B testing, creative rotation, and event-driven campaigns to enhance campaign performance.
  • Identify issues and opportunities for performance optimization.
  • Collaborate closely with product and monetization teams.
  • Stay updated on industry trends, technology advancements, and new platform features to continuously enhance campaign effectiveness.
  • Work closely with the UA DSP Lead and other team members to maintain a culture of accountability and continuous improvement. Participate in cross-functional teams to support automation and efficiency.
  • Communicate insights and results effectively within the team to drive strategic decisions.

Requirements:

  • Strong passion for mobile games and a deep understanding of the gaming landscape.
  • Highly disciplined, proactive, and detail-oriented with excellent analytical skills.
  • Experience in managing and optimizing user acquisition campaigns, preferably in the mobile gaming industry.
  • Ability to interpret complex data and translate insights into actionable strategies.
  • Strong communication and interpersonal skills, with the ability to work collaboratively in a fast-paced environment.
  • High adaptability and capacity to perform under pressure and meet tight deadlines.

What We Offer:

  • Performance-based bonuses that reward your hard work and achievements.
  • Minimal bureaucracy, allowing you to focus on what you do best.
  • Opportunities for fast personal and career growth in a dynamic industry.
  • A small, strong team of specialists who support each other and thrive on collaboration.
  • Autonomy over your role, with trust and support from your manager.

If you're a proactive, detail-oriented individual who loves games and thrives on analyzing data, apply today to join our team

Why Appodeal?

We have a great product and an amazing, internationally dispersed team. Some benefits of working with us are as follows:

  • Opportunity for fast personal and career growth;
  • A small team of the strongest specialists;
  • Complete autonomy over your role, and trust from your manager.

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