senior specialist customer category management emea

2 tygodni temu


Warszawa, Mazovia, Polska Goodyear Pełny etat

Goodyear. More Driven.

Location: Warsaw, Poland (hybrid work setup)

Contract Type: Offering a fixed-term contract during a maternity leave period (June 2024 to June 2025)

ROLE RESPONSIBILITIES

Define Brand portfolio trade marketing strategy by channel and customer typology (A/B/C/D) across Hubs

  • Understand trade marketing requirements by channel and customer typology across Hubs
  • Identify Goodyear portfolio performance patterns across different customer types by channel and across Hubs
  • Define assortment and activation strategy guidance by channel and customer typology

Lead Brand portfolio trade marketing strategy consistent execution across Hubs and time

  • Track EMEA trade marketing plans performance over time and suggest corrective actions
  • Define needs for tools, data, and assets to achieve regional and cross Hubs trade marketing targets

Guide teams on specific assortment objectives execution

  • Share information on assets to achieve specific goals
  • Provide performance view across Hubs and customer groups

Actively support Hub trade marketing teams on category management approach and customer meetings

  • Provide support on category management approach and tools
  • Assist with specific analysis or customer meetings

MAIN INTERACTIONS

  • Collaborate with Hub trade marketing leaders to guide and support teams on customer performance
  • Work with Brand leaders to align regional Brand objectives with Hubs customers' KPIs
  • Coordinate with Customer sales activation manager for defining activation plans
  • Engage with Hub revenue management team to analyze brand portfolio performance
  • Work with Sales content manager to incorporate customer performance into sales pitches
  • Partner with Sales enablement team for category management approach dissemination
  • Collaborate with CI&A team for data and research needs

Required Skills & Experience:

  • Trade Marketing or Data Analyst in FMCG industry
  • Minimum 3 years of professional experience (5 years preferred)
  • Excellent Excel skills and data interpretation
  • Experience with databases like SAP Analytics Cloud, Tableau
  • Strong communication and presentation skills
  • Proficiency in English
  • EU nationality
  • Proactive and problem-solving attitude
  • Experience in a multi-cultural environment

Goodyear, a leading tire company with a global presence, has a rich history of innovation and product excellence, employing around 71,000 individuals across 55 facilities in 22 countries. The company's Innovation Centers in Ohio and Luxembourg strive to pioneer cutting-edge products and services that define industry standards. For more on Goodyear and its offerings, visit their official website.



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