Senior Digital Analyst

2 tygodni temu


Kraków, Lesser Poland GPC Global Technology Center Pełny etat

This role will function as the Senior Analyst of Digital Products Analytics, responsible for analyzing our data for insights to develop, launch, and drive success for our digital experiences/digital products. The candidate must possess a high level of problem-solving skills and be comfortable identifying trends and patterns in the data using quantitative, qualitative, and data analysis skills. The individual contributor will be part of a fast-paced team and environment, that is leading the digital transformation for a 100+ year-old brand in the Automotive Retail space. Will possess strong problem-solving skills, with preferable experience in an omni-channel retail environment, working with cross-functional partners.

Responsibilities

  • Develop data-driven insights that inform business decisions across customer segments, channels, categories, and business initiatives.
  • Use advanced data modeling and analysis techniques to guide strategic decisions and optimize business outcomes for stakeholders in Product, Marketing, Operations,
    Merchandising, and UX.
  • Streamline and improve processes for data intake, validation, mining, engineering, modeling, visualization, and communication.
  • Present regular data insights and metrics to business partners in a clear and accessible way.
  • Own analytics deliverable and communication end to end – through scoping, design,
    development, and delivery.

Requirements

  • 3+ years of experience in analytics.
  • Understanding and experience analytical concepts and statistical techniques, such as hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations.
  • Hands-on experience and knowledge of statistical modeling techniques, such as multiple regression, logistic regression, log-linear regression, clustering, time series forecasting, attribution, RFM, etc.
  • Experience with SQL, PowerBI/Tableau, Python/R.
  • Experience analyzing large datasets such as clickstream data, combining with offline/other data sources.
  • Experience with Google Analytics.
  • Knowledge of Adobe Analytics nice to have.
  • Strong problem-solving, quantitative, qualitative, and analytical abilities.
  • Excellent communication skills with the ability to convey complex analytics concepts to non-technical stakeholders.

Benefits nad Perks

Location

Krakow/Hybrid


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