Branding And Digital Pr Expert

2 tygodni temu

Kraków, Lesser Poland Datafeedwatch By Cart Pełny etat

About the role We're looking for a T-shaped marketer who has expertise in digital PR and branding for a B2 B/Saa S product, as well as a holistic understanding of go-to-market marketing strategies.

You will own both our branding/PR strategy and most of the execution.


This means that besides expertise, you need to have strong organization skills (both self- and coordination), a knack for copywriting that inspires action, and a keen analytical mind to identify and connect PPC insights (surfaced by the team or coming from industry research) with our business objectives.

You will work all growth levers - not just generating brand mentions and pushing press releases.

Your KPIs are brand awareness and pipeline growth contributed by branding, advocacy, referrals, and partnerships/influencer collabs.

The marketing team will support you in execution, but we expect you to be very hands-on yourself.

You bring senior-level skills and experience.

Team structure and the day-to-day: You will start off managing a copywriter on a part-time basis (a shared resource between the Content team and the Branding team)

You will be a part of a Marketing Leadership team of four:

Content Marketing & SEO, Product Marketing, Lead Development, and Branding/PR (you) You will work closely with Product Marketing, Content Marketing, and Customer Success Teams to deliver your OKRs Meet weekly with the Mkt Leadership, and report directly to Head of Marketing We will agree on your OKRs together as a team and will measure your performance against those About us Data Feed Watch provides feed management and optimization solutions to e Commerce brands, retailers, and digital marketing agencies.


We provide an easy-to-use tool for everyday PPC marketers, who want to improve their data quality and grow advertising campaign performance without relying on IT teams or clients.


Since our inception in 2013, we've become the go-to feed solution in the Nordics, and top 2 in the US & Europe.


We're known in the market for being an exceptionally intuitive tool, as well as our top-notch Customer Support (best-rated among feed providers).


Here are some interesting challenges we're looking to tackle: Over the years, we relied on content marketing to drive awareness and customer acquisition, which proved to be a successful strategy in the SMB market.


We now need to build an equally successful branding machine that will eventually make us the number one choice among mid-market retailers and digital agencies.

We're talking double-digit % Yo Y growth.


Turning the word-of-mouth and referral marketing into a consistent and scalable customer acquisition channel Positioning our brand as a thought leader in the feed management and PPC space Fundamentally, we need to increase brand awareness to bring more qualified mid-market people to the front of the funnel.

We need a well-thought-out branding and digital PR strategy and savvy execution.


We need to be smart and out-of-the-box creative to get ahead of the competition, who outnumbers us in team size.

If this sounds like the kind of challenge you'd love, we want to talk to you.

About you:
You have 5+ years of experience in various areas of marketing and at least 3 years of experience in digital PR and branding strategizing and execution in a B2 B sector (preferably Saa S); Real results - you have, in reality, contributed to business growth in the past via branding/PR activities; you can demonstrate this clearly and understand how to make that happen Planning - you can orchestrate a quarter of branding/PR activities across channels and teams and create a realistic action plan and timeline You possess full professional proficiency in English and flawless written skills You are results-driven, able to work well with loose frameworks (and to develop new frameworks)

You display ownership of your area, and you're able to work effectively as a part of a team and as an individual You possess strong copywriting skills for various content formats needed for the implementation of the branding/PR strategy; You have a creative and analytical mind so you can connect the dots between industry insights and our business objectives You display perseverance when faced with challenges, and you don't settle for mediocre results Nice-to-haves Connections in the PPC industry (to PPC professionals, influencers, editors/journalists of PPC-centric news portals like Search Engine Land etc,) Knowledge & experience in PPC and/or e Commerce Experience with one or more of the following tools:
Buzzsumo, Ahrefs, Prowly, Muck Rack;

About the role We're looking for a T-shaped marketer who has expertise in digital PR and branding for a B2 B/Saa S product, as well as a holistic understanding of go-to-market marketing strategies.

You will own both our branding/PR strategy and most of the execution.


This means that besides expertise, you need to have strong organization skills (both self- and coordination), a knack for copywriting that inspires action, and a keen analytical mind to identify and connect PPC insights (surfaced by the team or coming from industry research) with our business objectives.

You will work all growth levers - not just generating brand mentions and pushing press releases.

Your KPIs are brand awareness and pipeline growth contributed by branding, advocacy, referrals, and partnerships/influencer collabs.

The marketing team will support you in execution, but we expect you to be very hands-on yourself.

You bring senior-level skills and experience.

Team structure and the day-to-day: You will start off managing a copywriter on a part-time basis (a shared resource between the Content team and the Branding team)

You will be a part of a Marketing Leadership team of four:

Content Marketing & SEO, Product Marketing, Lead Development, and Branding/PR (you) You will work closely with Product Marketing, Content Marketing, and Customer Success Teams to deliver your OKRs Meet weekly with the Mkt Leadership, and report directly to Head of Marketing We will agree on your OKRs together as a team and will measure your performance against those About us Data Feed Watch provides feed management and optimization solutions to e Commerce brands, retailers, and digital marketing agencies.


We provide an easy-to-use tool for everyday PPC marketers, who want to improve their data quality and grow advertising campaign performance without relying on IT teams or clients.


Since our inception in 2013, we've become the go-to feed solution in the Nordics, and top 2 in the US & Europe.


We're known in the market for being an exceptionally intuitive tool, as well as our top-notch Customer Support (best-rated among feed providers).


Here are some interesting challenges we're looking to tackle: Over the years, we relied on content marketing to drive awareness and customer acquisition, which proved to be a successful strategy in the SMB market.


We now need to build an equally successful branding machine that will eventually make us the number one choice among mid-market retailers and digital agencies.

We're talking double-digit % Yo Y growth.


Turning the word-of-mouth and referral marketing into a consistent and scalable customer acquisition channel Positioning our brand as a thought leader in the feed management and PPC space Fundamentally, we need to increase brand awareness to bring more qualified mid-market people to the front of the funnel.

We need a well-thought-out branding and digital PR strategy and savvy execution.


We need to be smart and out-of-the-box creative to get ahead of the competition, who outnumbers us in team size.

If this sounds like the kind of challenge you'd love, we want to talk to you.

,[Strategy:
own, develop, and maintain our branding/PR machine to drive awareness, consideration, advocacy, and retention, Execution: you're able to create engaging content that gains us exposure and visibility, including thought pieces, pitches for speaking engagements (for subject matter experts on our team), industry reports, press releases, social posts, and more, Creativity: finding a newsworthy angle that will make your pitch stand out to the writers, journalists, and editors you are pitching to; , Industry updates: spend time each week monitoring industry blogs and headlines to ensure you and the team are up to date on the latest happenings, allowing you to expand your knowledge and contribute in a meaningful way to team discussions;, Research: conduct industry and competitive research to identify collaborations for campaigns, PR opportunities, and other brand exposure opportunities, Admin: develop and media contact database, build reliable reporting on branding and PR initiatives, Last but not least: Do what it takes to move the needle

] Requirements:

MS Office Suite, Excel, Outlook, Marketing, PPC, Buzzsumo, Ahrefs,

Muck Rack Additionally:

Sport subscription, Private healthcare, Education budget, Lunch Card & Unlimited snacks, Conferences, trainings, Occasional gifts, Integrations events and celebrations, Training budget, Lunch card, Library, Free parking, Dog friendly office, Free coffee, Bike parking, Playroom.

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