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Senior Decision Support Analyst
2 tygodni temu
Senior Decision Support Analyst page is loaded
Senior Decision Support Analyst Apply locations Gdańsk time type Full time posted on Posted 30+ Days Ago job requisition id JR010582 As a Senior Decision Support Analyst focused on Email Marketing campaigns you will work closely with the team of email marketing and data experts. You will ensure that Acxiom executes for our clients well targeted campaigns with high quality content.Duties and responsibilities:
- You will understand details of client's data and Acxiom's marketing capabilities to ensure clients receive accurately segmented, cleansed, formatted and ready-to-market data.
- You will take ownership of complex tasks around email marketing campaigns.
- You will work in a team of skilled marketing automation professionals, creating, executing and measuring performance of marketing campaigns.
- You will have to work with HTML code of marketing emails ensuring high content quality.
- You will be preparing audience segments in campaign management platforms.
- You will manage heavily scripted dynamic emails, to automate content creation.
- You will provide analysis to support decision making process by measuring campaign efficiency, data accuracy, data integrity, operations performance, customer satisfaction and cost effectiveness.
- You will share your knowledge and expertise with other team members.
Key skills:
- Understanding of email marketing
- Experience working in Salesforce Marketing Cloud
- Experience in using HTML + CSS to build emails
- Good knowledge of scripting languages: AmpScript, JavaScript
- Good communication skills
- Good spoken and written English (B1 level or higher)
Nice to have:
- Ability to write SQL queries
- Experience working with API calls
- Understanding of XML, json and other data structures
- Experience with other marketing automation software
- Experience with ETL tools
Additional Locations (if applicable):
About UsThe global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight that enables effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration, and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels.
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