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Digital Campaigns Executive
2 tygodni temu
About Springer Nature Group
Springer Nature opens doors to discovery for researchers, educators, clinicians, and other professionals worldwide, reaching millions with books, journals, platforms, and technology solutions. For over 175 years, our brands have been a trusted source of knowledge, ensuring fundamental knowledge is accessible and utilized for progress and future generations.
About the Brand
Macmillan Education offers world-class content in engaging formats to support lifelong learning for students, teachers, and institutions.
Job Title: Digital Campaigns Executive
Locations: Madrid, Warsaw or London - Hybrid Working Model
About the Role:
The Digital Campaigns Executive is key in planning, executing, and analyzing digital marketing campaigns for promoting MacEd brands, products, and services. Responsibilities include developing and optimizing campaigns across channels, creating demand generation campaigns, and analyzing results to drive effective strategies tailored to user needs.
Role Responsibilities:
- Campaign Planning and Strategy:
- Collaborate with teams to understand objectives, target audience, and marketing goals
- Develop digital marketing strategies aligned with brand promises
- Create detailed campaign plans with timelines, budgets, and KPIs
- Campaign Execution:
- Implement and manage digital campaigns across channels
- Coordinate with creative teams for engaging content and assets
- Analytics and Reporting:
- Monitor and analyze campaign performance metrics
- Use analytics tools for insights and improvements
Experience, Skills & Qualifications:
Essential:
- Experience in campaign conceptualization and pitching
- Knowledge of digital marketing tools and best practices
- Comfortable with data analysis, reporting, and influencing stakeholders
- Experience tailoring messages to different customer needs
Desirable:
- Proficiency in creating campaigns for digital environments
- Experience with SEO, PPC, display advertising, and social media
- Knowledge of marketing automation tools
Springer Nature is a Disability Confident Committed Employer, welcoming applications from candidates with disabilities. If you require alternative application formats or adjustments, please contact us.
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