Growth Marketing Lead

1 tydzień temu

Warszawa, Polska GOG Pełny etat

Your role is to drive fresh traffic - and ultimately new buyers - to GOG.

You will execute our marketing strategy and seize brand-relevant opportunities as they come up.

Each member of your team has a unique skill set; your task is to harness these skills to the fullest to attract new paying users.

Understanding 'Brand-Relevant Opportunity'

In the ever-changing gaming industry, topics like game preservation and community trends often emerge and fade. Mastering these shifts requires pinpointing how GOG can engage meaningfully to draw attention, boost traffic, and acquire new paying users. For example, leveraging discussions on vanishing online games due to server shutdowns or capitalizing on popular mods to enhance visibility.

Importance of Brand Management in This Role

To some extent. Unlike conventional brand management that focuses on maintaining consistency, this position leans towards a result-oriented approach, proactive growth, and achieving specific performance goals. In addition to Branding, you will utilize a wide array of skills and specialists in Paid Ads, Influencer Marketing, Content Marketing, PR, and more, concentrating on innovative strategies and tangible outcomes.

The Role's Emphasis on Digital Marketing

To a degree. Unlike a typical Digital Marketing role, you must also excel in PR and Brand Activations. While there are similarities with a Digital Marketing role, you will be data-driven (New Paying Users) and evaluate impact.

Responsibilities:
  • Devise Growth Marketing tactics and capitalize on opportunities to acquire New Paying Users.
  • Enhance our Brand's reach and recognition.
  • Eliminate obstacles; Drive your team to higher speed and greater ambition.
  • Monitor the outcomes of your initiatives; Adjust your strategies accordingly.
  • Oversee our External Communications with the aid of your PR Specialist.

Your team, tools, and skills

You will lead a team of 5 experts proficient in:

  • Performance Marketing and digital ads
  • Influencers and affiliates marketing
  • PR and storytelling the brand's narrative to the world
  • Social Media marketing, with a focus on video and SEO

You will also manage Content Marketing and Landing Page Funnels.


Job Requirements:
  • A deep understanding of the video games market, particularly PC gaming.
  • 5+ years of experience in growth marketing with a track record of successful marketing initiatives.
  • 2+ years of team management experience.
  • Experience handling a mid-six-figure budget.
  • Proficiency in measurement and analytics tools, such as Google Analytics.
  • Thorough comprehension of full funnel and unit economic marketing metrics like LTV, CAC, and ROAS.

Your Mindset:

  • Entrepreneurial spirit: Resourceful, initiative-taker, and change driver who challenges assumptions and takes calculated risks.
  • Self-improvement: Actively seeks different perspectives through conversations or training, integrating learned insights into practical use.
  • Leadership: Demands excellence, holds themselves and others accountable, and leads team efforts.
  • Analytical thinking: Excels in devising methods to track and measure marketing outcomes.
  • Creative thinking: Approaches challenges with innovative solutions and thinks outside the box.
What we offer:
  • Competitive Remuneration
  • Unique chance to join a thriving industry and influence the future of gaming
  • Work in a global, highly creative business environment
  • Hybrid work model with office-first, remote-first, or fully remote options based on role's requirements
  • Access to healthcare, sports activities, including psychologist appointments
  • Paid Menstrual Leave offered to menstruating employees
  • Supportive networks for LGBTQIA+ employees, women, and parents
  • Regular social activities, complimentary fruits/coffee/tea, in-house cantina, and other perks
  • In-house 24/7 gym exclusively for employees
  • Free access to all games in the GOG catalog, including The Witcher franchise and Cyberpunk 2077
  • Immerse yourself in a gamer's paradise, surrounded by games in every aspect
  • Dog-friendly workplace - bring your four-legged friend to work
  • Encouraged to voice opinions through the Speak Up Policy

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