Marketing Automation Specialist

2 tygodni temu

Warszawa, Mazovia, Polska Mindgram Pełny etat

Apply with CV in English OR Polish.
Welcome to Mindgram, where innovation meets compassion, and every role contributes to enhancing mental well-being of people all around the world. Regardless of whether you're a developer, marketer, sales executive, or project manager, joining us means becoming a part of a passionate team dedicated to improving lives through technology and empathy. Explore our website here to learn more about our innovative journey

At Mindgram, we democratize the access to high-quality resources for individuals navigating life's challenges through our B2B2C SaaS platform. By joining our teams, you become a crucial part of creating Mindgram's product and culture that values mental health.

As a vital member of our team, you'll own, manage and create customer journeys for the Mindgram registered app and platform users (engagement, retention, NOT acquisition). You will be responsible for user segmentation, and workflows implementation (based on scoring and user behaviors) to deliver relevant communication (through email, push, and in-app notifications) to each specific user segment.

We're looking for someone who thrives on analytical challenges, uncovers patterns in user behaviors, and excels with their proactive approach every single day Sound like you?

Your responsibilities:
  • Creating and setting up customer journeys in to enable onboarding, engagement, and retention of the Mindgram platform/app users through email marketing, push notifications and in-app communication.
  • Configuration and customization of users segments and workflows in to adjust the communication based on users' behaviors.
  • Mapping and implementing the logic of communication to the users after they registered on the platform (with and Mixpanel).
  • Optimizing and running A/B tests on existing campaigns for Mindgram platform/app users.
  • Creating and maintaining the workflows, segmentation & scoring documentation of the Mindgram platform users database.
  • Owning and maintaining the users database quality and hygiene.
  • Data analysis and identification of new opportunities for further growth, delivering actionable insights from your area (risk and patternsreporting).
  • Presenting results andcompetitive benchmarking to other team members.
  • Cooperating with Product, Customer Success, Marketing, Content, and Clinical Care teams to introduce new campaigns and solutions for end users.
  • Strong cooperation with Backend team to develop & improve an existing integrations and specific mail sequences.
  • At least 3 years of experience in marketing automation for a digital platform/app users (preferably in B2B2C SaaS, but B2C e-Comm and subscription-based products are fine, too)
  • Experience with marketing automation of emails, push, and in-app notifications
  • Fluency in (but Intercom, Hubspot, Salesmanago, Zapier are fine, too)
  • Languages: Polish at least C1, English at least B2.
  • HTML and CSS knowledge.
  • Experience in writing dynamic content in CRM platforms.
  • Strong analytical skills helpful in user segmentation (developing logic, mapping customer journeys, and workflows set up to implement relevant communication to the specific users segment).
  • Experience in running and analyzing A/B tests.
  • Data analysis skills - comfortable with databases and building reports.
  • Previous experience in Mixpanel or Amplitude.
  • Extreme detail-orientation and ability to understand data with a lot of variables.
  • A proactive approach - you don't wait for the inquiries, you give the answers before the questions arise (That said, you're self-driven, result-oriented, and an impact-maker).
  • Openness and transparency in communication (It will be easier if we talk frequently and openly ).
Why join Mindgram?
  • Opportunity for Impact: Shape Mindgram's product, architecture, and culture while contributing to our vision of improving people's lives by democratizing holistic mental well-being through tech & science.
  • Dynamic Environment: Join a start-up environment that values swift decision-making, allowing you to make a tangible impact and witness the fruits of your contributions.
  • Supportive Culture: Experience a transparent and friendly work culture where your voice matters, your ideas will be noticed, fostering an environment that thrives on collaboration.
  • Work-Life Synergy: Embrace flexibility with unlimited vacation days, remote work options, and adaptable working hours to maintain a healthy balance between work and personal life.
  • Competitive Compensation: PLN gross/month on employment contract OR PLN on FV B2B.
  • Additional Benefits: Multisport, Luxmed, and full access to Mindgram's App - for you and your beloved one
Recruitment flow:
  1. 30 min. Phone/Video talk with Talent Partner OR Self Video-recording
  2. 55 min. Video Interview with the Team Leader and Talent Partner.
  3. Home task to prepare in your chosen time.
  4. 30 min. Video meeting with our Marketing Automation Expert to sum up the task and talk about some technical stuff.

We believe that every role, from developers to operations managers, plays a crucial part in enhancing mental health support for employees worldwide and you don't have to be a psychologist to make contribution. Join us in creating a workplace where well-being isn't just a benefit but a fundamental value we all uphold.

Apply with CV in English OR Polish.
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