Senior Manager, Marketing Automation

2 tygodni temu

Warszawa, Mazovia, Polska Biogen Pełny etat

Job Description

About this role:

The Senior Manager, Techno-Functional Analyst Marketing Automationwill enable business stakeholders globally to establish and run customer engagement plans, optimize automated customer journeys, and create/launch personalized targeted marketing campaigns across relevant channels. The role is an expert on the functionality of marketing automation tools, in particular automation through Salesforce Marketing Cloud (SFMC). The individual works closely with various teams and stakeholders on local and global levels to understand the business process, define functional requirements, and design appropriate capability solutions. Further, the role runs the implementation process and manages testing, to ensure marketing automation capabilities that enable relevant customer solutions.

This role is in hybrid work model eligible for off campus. Please note that this role requires a candidate to be a holder of work permit & residency in Poland.

What you will do:

Ownership of key digital market automation capabilities that fit within the digital capabilities ecosystem and can perform and scale at high quality across the regions, including management of daily tasks, priorities, and road maps. Implement capability configurations, applying best practices relative to the application and/or its integration, to optimize the capability in terms of meeting stakeholder needs.

Work with business stakeholders to define business requirements and translate them into specifications for customized configurations and/or development, taking system requirements and limitations into account. Collaborate with various internal and external stakeholders for planning, development, integration, implementation, and testing of capabilities.

Define relevant performance KPIs for the marketing automation capabilities and monitor the performance to identify optimization opportunities.

Perform comprehensive testing of the marketing automation capabilities to ensure that solutions function as intended, avoid unintended behavior, and identify opportunities for optimization.

Coordinate with stakeholders across cross-functional technical teams to achieve the intended and aligned outcomes.

Qualifications

BA or Master's degree, or equivalent experience Fluent in English Certified manager of Salesforce Marketing Cloud 5+ years of proven relevant work experience and a minimum of three years of previous experience with automating digital engagements, including requirements definition and management. A deep understanding and proven track record of designing, planning, and delivering multichannel and digital engagement journeys through SFMC, including system design and analysis experience. Operational knowledge covering email development and deployment, marketing automation, channel consent and preference management, mobile marketing, paid search, SEO, and understanding of channel orchestration in omnichannel campaigns. Record of user experience design, process analysis, functional testing, and regression testing to implement functional solutions. Strong experience in stakeholder management to gather requirements for technical specifications.

Other job requirements:

Experience with vendor and external business partner management Understanding of Life Sciences commercial model Excellent written, oral, presentation and communication skills in English Experience with agile methodology Ability to manage multiple tasks, good project management skills. Ability to work from strategy to execution. Direct approach and positive attitude Experience working in a matrix structure and collaborating with teams both cross-functionally and across geographies. Problem-solving and critical thinking skills

Tools & Solutions:

Excellent, certified expertise in Salesforce Marketing Cloud Experience with Veeva CRM, OneTrust, Akamai, API integrations A plus: SQL (particularly on salesforce platform)

Additional Information

"Diversity is key for the survival of our ecosystem. I believe it is the single most important factor for a balanced flourishing environment where everyone thrives."

Guy Hadari – Chief Information Officer- Biogen

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. to learn more about our DE&I efforts.

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