crm senior specialist poland

2 tygodni temu

Kraków, Lesser Poland Ariston Holding N.V. Pełny etat

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Ariston Group is a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for hot water, space heating and air treatment, as well as components and burners. Listed on Euronext Milan since November 2021, in 2023 the Group reported almost 3.1-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 29 production sites and 29 research and development centers. The Group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The Group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity systems. The Group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Chaffoteaux, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.

The role, reporting to the Marketing Manager will be responsible to lead the evolution of loyalty and promotion activities for Polish and Baltics Markets, proposing and developing new business insights.

Main responsibilities:

  • Managing CRM activities and promoting marketing initiatives, based on the database analysis
  • Coordination, planning and controlling the Loyalty programs direct to different targets
  • Running and monitoring of KPIs according to the European guidelines
  • Implementation of geo-marketing analysis
  • Analysis of the B2B loyalty program in terms of regularity of registration and the level of loyalty of ACTIVE INSTALLERS
  • Managing structured, mass communication with B2B loyalty program participants
  • Communication of new products, product changes, price lists to B2B loyalty participants
  • Exploring databases of potential sales opportunities (PROSPECTS and PROJECTS)
  • Independently and in cooperation with the external agency, implementing campaigns aimed at obtaining new sales opportunities (PROSPECTS and PROJECTS)
  • Providing new validated sales opportunities to Sales Team on daily basis to schedule another business-developing meeting when there is a free date in the calendar.
  • Acting as reference local leader for CRM Sales
  • Deploy Corporate standard guidelines and to adapt to each local market according to their needs with the final goal to develop the network of installers
  • Manage quality and consistency of data, train users, generate reports and input data to support organization initiatives
  • Responsible for the quality and consistency of data used to drive Ariston sales and marketing efforts in the region

The ideal candidate has

  • 3-5 years of experience in CRM roles, in multinational companies
  • Ability to work in team and to manage junior resources
  • Passion for digital analytics and customer experience analysis
  • Knowledge of database management and CRM systems, preferably Microsoft Dynamic CRM
  • Excellent English knowledge

Energy, entrepreneurship, enthusiasm and passion for marketing and communication, along with relational, organizational and presentations skills, problem solving and results orientation complete the profile.

Place of work: Krakow

We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations.

Ariston Group is a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for hot water, space heating and air treatment, as well as components and burners. Listed on Euronext Milan since November 2021, in 2023 the Group reported almost 3.1-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 29 production sites and 29 research and development centers. The Group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The Group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity systems. The Group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Chaffoteaux, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.

The role, reporting to the Marketing Manager will be responsible to lead the evolution of loyalty and promotion activities for Polish and Baltics Markets, proposing and developing new business insights.

Main responsibilities:

  • Managing CRM activities and promoting marketing initiatives, based on the database analysis
  • Coordination, planning and controlling the Loyalty programs direct to different targets
  • Running and monitoring of KPIs according to the European guidelines
  • Implementation of geo-marketing analysis
  • Analysis of the B2B loyalty program in terms of regularity of registration and the level of loyalty of ACTIVE INSTALLERS
  • Managing structured, mass communication with B2B loyalty program participants
  • Communication of new products, product changes, price lists to B2B loyalty participants
  • Exploring databases of potential sales opportunities (PROSPECTS and PROJECTS)
  • Independently and in cooperation with the external agency, implementing campaigns aimed at obtaining new sales opportunities (PROSPECTS and PROJECTS)
  • Providing new validated sales opportunities to Sales Team on daily basis to schedule another business-developing meeting when there is a free date in the calendar.
  • Acting as reference local leader for CRM Sales
  • Deploy Corporate standard guidelines and to adapt to each local market according to their needs with the final goal to develop the network of installers
  • Manage quality and consistency of data, train users, generate reports and input data to support organization initiatives
  • Responsible for the quality and consistency of data used to drive Ariston sales and marketing efforts in the region

The ideal candidate has

  • 3-5 years of experience in CRM roles, in multinational companies
  • Ability to work in team and to manage junior resources
  • Passion for digital analytics and customer experience analysis
  • Knowledge of database management and CRM systems, preferably Microsoft Dynamic CRM
  • Excellent English knowledge

Energy, entrepreneurship, enthusiasm and passion for marketing and communication, along with relational, organizational and presentations skills, problem solving and results orientation complete the profile.

Place of work: Krakow

We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations.

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