Senior Paid Media Specialist

3 tygodni temu

Wrocław, dolnośląskie, Polska Text Pełny etat 14 zł

About this role

We’re hiring a senior paid media specialist to own and scale paid acquisition across Google, Meta, LinkedIn, and selected external networks — with a single objective: consistent trial and pipeline growth in the US market.

Join if you’re analytical, self-directed, and comfortable being held accountable for direct outcomes. You’ll operate inside a fast-moving First Impression Experience team and leverage the reach of our product ecosystem — Text App, LiveChat, HelpDesk, ChatBot — to turn paid visibility into trials, trials into QLs, and QLs into revenue.


What you’ll do

  • Own the paid acquisition engine end-to-end: planning, execution, optimization, scaling.

  • Architect a clean, scalable campaign structure aligned with trial/QL goals.

  • Manage pacing, forecasting, and budget efficiency with clear guardrails.

  • Run funnel experiments.

  • Partner with Content, Video, Design, and Marketing Automation to improve conversion across the journey.

  • Maintain tracking hygiene (GA4, BigQuery, GTM, UTMs) and enhance attribution quality.

  • Deliver clear, actionable insights — what happened, why, and what we change next.


What good looks like (first 90 days)

  • Deliver a paid acquisition strategy tied to trial → QL → pipeline targets.

  • Restructure Google/Meta/LinkedIn campaigns for clarity, scale, and profitability.

  • Baseline CAC and conversion metrics; establish a weekly optimization rhythm.

  • Ship creative, audience, and landing page tests with measurable improvements.

  • Launch reporting that informs decisions — not dashboards with noise.


Required experience

  • 4–6+ years running high-ownership paid acquisition for B2B SaaS.

  • Strong proficiency in Google Ads (Search/PMAX), Meta Ads, and LinkedIn Ads.

  • Demonstrated ability to reduce CAC and scale profitable channels.

  • Strong analytical capabilities: diagnosing issues, proposing fixes, and acting fast.

  • Practical experience with GA4, Looker/Tableau, UTMs, and conversion tracking.

  • Comfortable working cross-functionally.

  • Ownership mindset — you take responsibility for outcomes, not tasks.


Skills and traits we value

  • Structured thinking and crisp communication.

  • Speed with discipline — you test fast, but with a clear hypothesis.

  • Curiosity about new ad formats, AI-driven bidding, and emerging channels.

  • High accountability and clarity in reporting.


Tools you’ll likely use

  • Google Ads, Meta Ads, LinkedIn Campaign Manager

  • GA4, BigQuery, Looker/Tableau

  • GTM, keyword tools, creative testing frameworks

  • LP optimization tools (Clarity)


Success metrics

  • QL + trials

  • CAC on paid channels



How we work

We’re a hybrid team – remote when it makes sense, onsite when it matters most.

Once per quarter, your whole team spends 5 working days together at our Wrocław office – a time for focused execution, unblocking work, and driving key outcomes.

Our office is open year-round – drop by anytime.


Benefits

We don’t want you to worry about all the basic benefits - like a Multisport card, private health care, or a home office equipment budget.

What we really want you to feel and what we believe in is that the real benefits come from the culture we’ve built.

With a hybrid work model, unlimited paid days off and sick days policy, an environment focused on outcomes instead of worked hours, and people dedicated to their work, you’ll find a workplace where you can thrive.

And here’s the icing on the cake: you’ll have the opportunity to work with the makers behind all Text products: LiveChat, ChatBot, HelpDesk, KnowledgeBase, OpenWidget.

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