Senior Paid Media Specialist

22 godzin temu

Wrocław, Województwo dolnośląskie, Polska Text Pełny etat

About this role

We're hiring a senior paid media specialist to own and scale paid acquisition across Google, Meta, LinkedIn, and selected external networks — with a single objective: consistent trial and pipeline growth in the US market.

Join if you're analytical, self-directed, and comfortable being held accountable for direct outcomes. You'll operate inside a fast-moving First Impression Experience team and leverage the reach of our product ecosystem — Text App, LiveChat, HelpDesk, ChatBot — to turn paid visibility into trials, trials into QLs, and QLs into revenue.

What you'll do
  • Own the paid acquisition engine end-to-end: planning, execution, optimization, scaling.
  • Architect a clean, scalable campaign structure aligned with trial/QL goals.
  • Manage pacing, forecasting, and budget efficiency with clear guardrails.
  • Run funnel experiments.
  • Partner with Content, Video, Design, and Marketing Automation to improve conversion across the journey.
  • Maintain tracking hygiene (GA4, BigQuery, GTM, UTMs) and enhance attribution quality.
  • Deliver clear, actionable insights — what happened, why, and what we change next.
What good looks like (first 90 days)
  • Deliver a paid acquisition strategy tied to trial → QL → pipeline targets.
  • Restructure Google/Meta/LinkedIn campaigns for clarity, scale, and profitability.
  • Baseline CAC and conversion metrics; establish a weekly optimization rhythm.
  • Ship creative, audience, and landing page tests with measurable improvements.
  • Launch reporting that informs decisions — not dashboards with noise.
Required experience
  • 4–6+ years running high-ownership paid acquisition for B2B SaaS.
  • Strong proficiency in Google Ads (Search/PMAX), Meta Ads, and LinkedIn Ads.
  • Demonstrated ability to reduce CAC and scale profitable channels.
  • Strong analytical capabilities: diagnosing issues, proposing fixes, and acting fast.
  • Practical experience with GA4, Looker/Tableau, UTMs, and conversion tracking.
  • Comfortable working cross-functionally.
  • Ownership mindset — you take responsibility for outcomes, not tasks.
Skills and traits we value
  • Structured thinking and crisp communication.
  • Speed with discipline — you test fast, but with a clear hypothesis.
  • Curiosity about new ad formats, AI-driven bidding, and emerging channels.
  • High accountability and clarity in reporting.
Tools you'll likely use
  • Google Ads, Meta Ads, LinkedIn Campaign Manager
  • GA4, BigQuery, Looker/Tableau
  • GTM, keyword tools, creative testing frameworks
  • LP optimization tools (Clarity)
Success metrics
  • QL + trials
  • CAC on paid channels

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