Group Manager, Product Marketing

4 tygodni temu

Kraków, Lesser Poland Zendesk Pełny etat
Job Description

Group Manager, Product Marketing: Platform, Technical & Security

Role: Group Product Marketing Manager

Function: Lead the team responsible for Zendesk's technical and security product marketing. This position drives Go-To-Market (GTM) strategy and execution across Zendesk's range of technical and security platform features & products, overseeing a team of individual product marketers handling various Product Marketing Management (PMM) functions such as research, messaging, positioning, enablement, and more to accomplish company objectives. The role involves collaborating with leaders in product, sales, marketing, and other departments on technical and security product initiatives and programs to create a positive impact for customers and the business.

The Group Manager will assist in recruiting and supervising a team of 3 additional PMMs based in the Krakow area to support the activities below.

What you and your team will do:

  • Lead a team of product marketers, steering GTM strategy and execution across multiple security/technical product areas while motivating the team to bring purpose, impact, and value to their work.
  • Develop and maintain a profound understanding of the Customer Experience (CX) market concerning security and technical requirements, personas, and competitors.
  • Create and own product narratives that convey compelling security and technical positioning and messaging in the market.
  • Offer team input to enhance messaging across products/features and mentor them on individual product and/or feature-level messaging.
  • Coordinate marketing and enablement initiatives covering multiple technical and security product areas.
  • Manage technical and security release marketing efforts, leading and supporting the team throughout the entire process from roadmap updates to launch announcements and events.
  • Represent technical and security PMM in cross-functional initiatives, fostering alignment with leaders in Product, Marketing, Sales, Success, Analyst, and other teams.
  • Showcase, and guide the team in developing, strong and clear presentation skills, preparing them for presentations to Zendesk leaders, GTM team audiences, and customers.
  • Guide the team in creating materials supporting customer-facing assets and interactions (e.g., sales pitch decks, MSD's customer stories, etc.).
What you bring to the table:
  • 8+ years of experience in Product Marketing and/or Product Management in software and technology; preference given to those with experience in SaaS and/or Customer Experience/Service software.
  • Demonstrated experience in managing a high-performing team, including coaching & development.
  • Skilled at storytelling in a simple and direct manner.
  • Superior analytical and problem-solving skills focusing on attention to detail, pattern recognition, insight generation, and the ability to process information quickly to meet tight deadlines.
  • Executive presence and the ability to interact with senior leadership in a positive and collaborative way.
  • Readiness to go beyond strategy to support execution and realization.
  • Focus on outcomes, self-motivation, and direction.
  • A customer-centric mindset.
  • BA/BS or equivalent qualification.
  • Proficiency in English.
Nice to haves:

This leader will report to the Senior Director, Product Marketing: Platform, WEM, Voice, and will work closely with an AMER-based team of platform product marketers.

Zendesk software was designed to bring peace to the hectic realm of customer service. Currently, we facilitate billions of interactions with well-known and beloved brands.

Zendesk values providing its employees with a fulfilling and inclusive experience. Our hybrid work model allows us to purposefully come together in person at various Zendesk offices globally to connect, collaborate, and learn, while also granting flexibility for remote work part of the week.

The intelligent heart of customer experience
Zendesk software was developed to bring calmness to the chaotic realm of customer service. Today, we facilitate billions of interactions with brands that are familiar and beloved. We advocate for digital-first customer experiences—and we stand by this in our workplace. Over 5,000 employees worldwide collaborate from various locations to function as one team.

Zendesk is committed to fostering global diversity, equity, & inclusion in the workplace as an equal opportunity employer. Individuals at Zendesk are evaluated without bias based on various characteristics. We are an employer maintaining affirmative action/equal employment opportunity. If you are interested in knowing more about your Equal Employment Opportunity rights under the law while in the United States, please refer to the appropriate resources.

Zendesk strives to offer reasonable accommodations to applicants with disabilities and disabled veterans as per applicable laws. If you need a reasonable accommodation to complete the application process, please contact us directly.

Please do not hesitate to apply if you believe you are a good fit for this position. We look forward to considering your application

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