Senior UA Manager

3 miesięcy temu

Warszawa, Polska Huuuge Games Pełny etat

Senior UA Manager


Your responsibilities

  • Web Campaign Optimization for Gaming (Priority Focus):
  • Drive user acquisition efforts by leveraging your expertise in web marketing specifically tailored for gaming audiences.
  • Implement best practices in search engine marketing (SEM), display advertising, retargeting, and web-specific strategies that resonate with gamers.
  • Optimize web campaigns for gaming communities to maximize efficiency and player engagement.
  • User Acquisition Strategy:
  • Develop and execute comprehensive user acquisition strategies that encompass both mobile and web gaming channels.
  • Tailor campaigns to target specific audience segments, demographics, and regions using a data-centric approach that appeals to gamers.
  • Budget Management:
  • Manage budgets with precision, optimizing return on ad spend (ROAS) while maximizing player acquisition.
  • Make data-driven decisions to allocate resources effectively across web and mobile platforms, with a focus on gaming-specific channels.
  • Ad Campaign Planning:
  • Plan, launch, and oversee advertising campaigns on social media, mobile ad networks, web gaming channels, and other relevant platforms.
  • Collaborate with creative teams to develop ads that capture the attention of gaming enthusiasts.
  • Performance Analytics:
  • Monitor campaign performance with a keen eye on key metrics such as conversion rates, click-through rates, cost per acquisition (CPA), and gaming-specific engagement metrics.
  • Use insights to continuously refine strategies and improve campaign outcomes in the gaming sector
  • Revenue Growth:
  • Contribute to the company’s revenue goals by acquiring high-value players and optimizing both acquisition and monetization strategies specific to gaming.

Our requirements

  • Proven Experience in Web Campaigns for Gaming: Demonstrated success in driving user growth through optimized web marketing strategies for gaming audiences.
  • Data-Driven Mindset: Ability to interpret data, draw insights, and adjust strategies to achieve the best results.
  • Multichannel Expertise: Knowledge of mobile and web advertising platforms, including gaming-specific channels, social media, SEM, and display networks.
  • ASO & SEO Skills: Experience in aligning user acquisition strategies with ASO and SEO practices for increased organic growth.
  • Analytical Skills: Strong understanding of key metrics such as ROAS, CPA, CTR, and gaming-specific engagement metrics.

What we offer

  • Competitive salary and performance-based bonuses.
  • Opportunities for professional development and career advancement.
  • A collaborative and innovative work environment with a team passionate about gaming.
  • Flexible working arrangements and a focus on work-life balance.

Are you passionate about gaming and have a knack for driving user growth across both mobile and web platforms? We’re seeking a dynamic User Acquisition Manager who thrives in a fast-paced environment and has proven expertise in optimizing web campaigns specifically for gaming. Join our team to lead our user acquisition efforts, push boundaries, and make a direct impact on our growth trajectory.

Aplikuj

 

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