Digital Gaming Acquisition Strategist
3 dni temu
We are Huuuge Games, a leading developer of mobile gaming experiences. Our team is expanding, and we're seeking an experienced Senior UA Manager.
Your responsibilities include:
- Web Campaign Optimization for Gaming
- Drive user acquisition efforts by leveraging your expertise in web marketing tailored for gaming audiences.
- Implement best practices in SEM, display advertising, retargeting, and web-specific strategies that resonate with gamers.
- Optimize web campaigns to maximize efficiency and player engagement.
- User Acquisition Strategy
- Develop comprehensive user acquisition strategies encompassing both mobile and web gaming channels.
- Tailor campaigns to target specific audience segments, demographics, and regions using a data-centric approach that appeals to gamers.
- Budget Management
- Manage budgets with precision, optimizing return on ad spend (ROAS) while maximizing player acquisition.
- Make data-driven decisions to allocate resources effectively across web and mobile platforms, focusing on gaming-specific channels.
- Ad Campaign Planning
- Plan, launch, and oversee advertising campaigns on social media, mobile ad networks, web gaming channels, and other relevant platforms.
- Collaborate with creative teams to develop ads capturing the attention of gaming enthusiasts.
- Performance Analytics
- Monitor campaign performance, focusing on key metrics such as conversion rates, click-through rates, cost per acquisition (CPA), and gaming-specific engagement metrics.
- Use insights to refine strategies and improve campaign outcomes in the gaming sector.
- Revenue Growth
- Contribute to revenue goals by acquiring high-value players and optimizing acquisition and monetization strategies specific to gaming.
In this role, you'll have the opportunity to work with our experienced team to drive growth and success in the gaming industry.
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