Gaming User Acquisition Strategist
2 tygodni temu
We are seeking a highly skilled and experienced User Acquisition Manager to lead our user acquisition efforts for gaming platforms. The ideal candidate will have a proven track record of driving user growth through optimized web marketing strategies.
Job Description:
We offer a competitive salary and performance-based bonuses, opportunities for professional development and career advancement, a collaborative and innovative work environment with a team passionate about gaming, and flexible working arrangements and a focus on work-life balance.
Your Responsibilities:
* Drive user acquisition efforts by leveraging expertise in web marketing specifically tailored for gaming audiences.
* Implement best practices in search engine marketing (SEM), display advertising, retargeting, and web-specific strategies that resonate with gamers.
* Optimize web campaigns for gaming communities to maximize efficiency and player engagement.
* Develop and execute comprehensive user acquisition strategies that encompass both mobile and web gaming channels.
* Tailor campaigns to target specific audience segments, demographics, and regions using a data-centric approach that appeals to gamers.
* Manage budgets with precision, optimizing return on ad spend (ROAS) while maximizing player acquisition.
* Make data-driven decisions to allocate resources effectively across web and mobile platforms, with a focus on gaming-specific channels.
* Plan, launch, and oversee advertising campaigns on social media, mobile ad networks, web gaming channels, and other relevant platforms.
* Collaborate with creative teams to develop ads that capture the attention of gaming enthusiasts.
* Monitor campaign performance with a keen eye on key metrics such as conversion rates, click-through rates, cost per acquisition (CPA), and gaming-specific engagement metrics.
* Use insights to continuously refine strategies and improve campaign outcomes in the gaming sector.
Requirements:
* Proven Experience in Web Campaigns for Gaming: Demonstrated success in driving user growth through optimized web marketing strategies for gaming audiences.
* Data-Driven Mindset: Ability to interpret data, draw insights, and adjust strategies to achieve the best results.
* Multichannel Expertise: Knowledge of mobile and web advertising platforms, including gaming-specific channels, social media, SEM, and display networks.
* ASO & SEO Skills: Experience in aligning user acquisition strategies with ASO and SEO practices for increased organic growth.
* Analytical Skills: Strong understanding of key metrics such as ROAS, CPA, CTR, and gaming-specific engagement metrics.
About Huuuge Games:
We are a leading gaming company offering a competitive salary of around $120,000 per year, depending on experience, plus performance-based bonuses.
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