Game Acquisition Strategy Manager, PC and Console Games
7 dni temu
Tencent is a leading global platform for game development, operations and publishing. We are the largest online game community in China with over 140 games developed and operated.
Our interactive entertainment experience reaches more than 800 million users worldwide in over 200 countries and regions. Popular titles like Honor of Kings, PUBG MOBILE, and League of Legends have gained international recognition.
We actively promote the development of the esports industry through collaborations with global partners. This helps us build an open and collaborative industrial ecology and create high-quality digital life experiences for players.
About Level Infinite
Level Infinite is Tencent's global gaming brand offering comprehensive services to developers and studios worldwide.
We aim to deliver engaging and original gaming experiences while fostering inclusivity, connection, and accessibility in our community. Additionally, we provide resources to help developers unlock their games' true potential.
About The Role
This role as User Acquisition Manager for Game Publishing at Level Infinite involves shaping publishing and marketing strategies for multiple titles across various platforms. You will work closely with the Campaign Manager and collaborate with internal creative teams, agencies, and studios to develop user acquisition strategies. Your goal will be to drive player engagement and growth using advertising channels and partnerships.
- Data-Driven Strategy: Use expertise in paid media, gaming platforms, and social channels to provide data-backed recommendations for user acquisition plans. Understand trends, competitors, and audience demands to develop appropriate strategies.
- Global Advertising and Paid Media: Spearhead paid user acquisition initiatives focusing on efficiency, scaling existing channels, and exploring new ones. Manage and optimize advertising metrics to broaden reach and ensure maximum ROI.
- Creative Development: Collaborate with studios and internal creative teams to generate advertising concepts. Develop and execute creative solutions tailored to different regions and channels.
- User Acquisition Channels: Explore other channels such as partnerships, influencer affiliation programs, and more. Develop relationships with key partners to enhance reach and engagement.
- Measurement: Assess marketing effectiveness beyond last-click performance. Evaluate metrics like brand awareness, engagement, and conversion.
- Budget Management: Develop budget recommendations and oversee deployment to maximize impact and efficiency.
Key Requirements:
- Bachelor's degree or above.
- Excellent spoken and written English and ability to work with international teams.
- Proven experience in user acquisition and paid media, preferably in the entertainment industry (6+ years).
- Strong understanding of global advertising strategies, platforms, and metrics.
- Data-driven mindset with the ability to analyze campaign performance data.
- Experience working with creative teams to develop compelling materials.
- Knowledge of various paid media channels and their applications to different game titles.
- Excellent communication and collaboration skills.
- Able to think creatively and strategically to solve problems and drive growth.
- Passion for the games industry with genuine interest and knowledge in games and latest trends.
- High levels of initiative, energy, ownership, and urgency.
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Warszawa, Mazovia, Polska Tencent Pełny etatAbout the RoleAs the User Acquisition Manager for Game Publishing at Level Infinite, you will play a pivotal role in shaping publishing and marketing strategies for multiple titles across PC, consoles, and mobile platforms. This position requires close collaboration with our Campaign Manager and internal creative teams to develop and execute comprehensive...
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