User Acquisition Manager for Game Publishing at Level Infinite

3 tygodni temu

Warszawa, Mazovia, Polska Tencent Pełny etat

About the Role

As the User Acquisition Manager for Game Publishing at Level Infinite, you will play a pivotal role in shaping publishing and marketing strategies for multiple titles across PC, consoles, and mobile platforms. This position requires close collaboration with our Campaign Manager and internal creative teams to develop and execute comprehensive user acquisition strategies that drive player engagement and growth.

Key Responsibilities

  • Leverage expertise in various mainstream paid media, gaming platforms, and social channels to provide data-driven recommendations for user acquisition plans.
  • Spearhead paid user acquisition initiatives with a strong focus on efficiency, scaling existing paid channels, and exploring new ones.
  • Develop and execute creative solutions for advertising campaigns tailored to different regions and channels.
  • Explore and manage other user acquisition channels such as partnerships, influencer affiliation programs, and more.
  • Employ innovative thinking to measure success beyond last-click performance and assess marketing effectiveness across a wide range of metrics.
  • Develop advertising budget recommendations and oversee the deployment of budgets in-market and in-channel to maximize impact and efficiency.

Requirements

  • Bachelor's degree and above.
  • Excellent spoken and written English and ability to work with high-performing international teams.
  • Proven experience in user acquisition and paid media, preferably in the entertainment industry, with a minimum of 6+ years.
  • Strong understanding of global advertising strategies, platforms, and metrics.
  • Experience working with creative teams to develop compelling advertising materials.
  • Data-driven mindset with the ability to analyze and interpret campaign performance data.
  • Familiarity with various paid media channels and their applications to different game titles.
  • Excellent communication and collaboration skills.
  • Ability to think creatively and strategically to solve problems and drive growth.
  • A real passion for the games industry with genuine interest and knowledge in games and latest trends in video games.
  • High levels of initiative, energy, ownership, and urgency.

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