Gaming Acquisition Strategist
1 miesiąc temu
We are seeking a seasoned Senior User Acquisition Manager to lead our user acquisition efforts, focusing on web campaigns for gaming audiences.
As a key member of our team, you will drive user growth through optimized web marketing strategies, leveraging your expertise in search engine marketing (SEM), display advertising, retargeting, and web-specific strategies that resonate with gamers.
Responsibilities:- Web Campaign Optimization: Optimize web campaigns for gaming communities to maximize efficiency and player engagement.
- User Acquisition Strategy: Develop and execute comprehensive user acquisition strategies that encompass both mobile and web gaming channels.
- Budget Management: Manage budgets with precision, optimizing return on ad spend (ROAS) while maximizing player acquisition.
- Ad Campaign Planning: Plan, launch, and oversee advertising campaigns on social media, mobile ad networks, web gaming channels, and other relevant platforms.
- Performance Analytics: Monitor campaign performance with a keen eye on key metrics such as conversion rates, click-through rates, cost per acquisition (CPA), and gaming-specific engagement metrics.
Key skills and qualifications include:
- Proven Experience: Proven success in driving user growth through optimized web marketing strategies for gaming audiences.
- Data-Driven Mindset: Ability to interpret data, draw insights, and adjust strategies to achieve the best results.
- Multichannel Expertise: Knowledge of mobile and web advertising platforms, including gaming-specific channels, social media, SEM, and display networks.
- ASO & SEO Skills: Experience in aligning user acquisition strategies with ASO and SEO practices for increased organic growth.
- Analytical Skills: Strong understanding of key metrics such as ROAS, CPA, CTR, and gaming-specific engagement metrics.
We offer:
- A competitive salary of $120,000 - $180,000 per year, depending on experience.
- Opportunities for professional development and career advancement.
- A collaborative and innovative work environment with a team passionate about gaming.
- Flexible working arrangements and a focus on work-life balance.
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