Channel Marketing Specialist
4 tygodni temu
Location: Ogrodowa 58, 00-876 Warsaw
Maximise Sony Online Sales and Online In-house-share for responsible accounts. Leading Sony’s efforts with our retail partners, as the functional Online expert, to maximise and optimise Sony’s online presence and online marketing during the full consumer journey (from awareness to orientation, conversion and retention)
Perfect Online execution for accounts responsible regarding:
Product ramp-up (Live at launch; product reviews; new model PR, etc)
Rich content (product pictures; relevant descriptions, etc)
Premium content (unpacking experience; USP explanation, etc)
Share-of-voice management: Plan and manage targeted Sony visibility on customer main pages, category page, search etc)
Sell-up and basket sales opportunities
Online product availability ( In-stock-ratio )
Create yearly promotion plans for Online & Offline activities
Create forecast plan for online sales sell-in/sell-out ( based on GFK trends & previous sell out & online campaigns uplifts )
Defining optimal Online sales ( based on Market Share – account & product , Sell out Offline & Online , IHS development )
Sony Online In-Stock-ratio ( online product availability )
Online forecast accuracy ( sell in & sell out in Online )
Manage and coordinate first of all digital marketing activities in Key dealers but also offline
Create a promotion plan for tow channels online & offline for 1 and 2H FY
Support the goals set in the sales plan
Work close with Head of Marketing Online Marketing department Specialist and the sales team
Plan and execute initiatives to reach the target audience through appropriate channels
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
Develop and maintain business relationship with dealer Online department / Online Managers
Develop and maintain relevant tools to track online KPI’s in cooperation with dealer Online Managers
Online Marketing: Initiate, Develop & Implement Online promotion plans (Retail; Sony generic / Category specific) together with Channel Sales management:
Defining optimal promotional proposition and communication message
Defining optimal Online media plan for maximum reach and optimal conversion to achieve targeted sell-out & In-House-Share KPI’s
KPI’s. Sony Online In-House-share, Online Sell-out, Net Sales, attachment ratio’s, Online Average Selling price
Sony Online content quality and Sony share-of-voice
Campaign effectiveness and efficiency (reach, click-through, conversion, ROI)
Account budget spending (Sales Tactical, Year agreement Coop, local A&P)
Online Marketing:
Initiate, Develop & Implement Online promotion plans (Retail; Sony generic / Category specific) together with Channel Sales management:
Defining optimal promotional proposition and communication message
Defining optimal Online media plan for maximum reach and optimal conversion to achieve targeted sell-out & In-House-Share KPI’s
KPI’s:
Sony Online In-House-share, Online Sell-out, Net Sales, attachment ratio’s, Online Average Selling price
Sony Online content quality and Sony share-of-voice
Campaign effectiveness and efficiency (reach, click-through, conversion, ROI)
Account budget spending (Sales Tactical, Year agreement Coop, local A&P)
Your new office
Based at the Warsaw Office you will enjoy a modern working environment. Our office is part of City Gate and is located near the center of Warsaw, on the border of the Central Business District (COB) and Wola. This location guarantees easy access to the facility, both by public transport and by car, and additionally there are metro stations of line 1 (Ratusz Arsenał) and line 2 (Rondo Daszyńskiego) nearby. We have an onsite canteen and café, with free coffee/tea available in the office kitchens.
Life at Sony
We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture.
We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing . We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.
You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap
Bring your uniqueness to Sony
We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony’s purpose – ‘to fill the world with emotion, through the power of creativity and technology’. We want you to bring your unique self to work and help shape our culture.
We are Sony Europe.
Our people collaborate in an environment of respect, integrity, and open-mindedness. Diverse teams from all over Europe are the driving force for our business, and we embrace the differences that make each of us original and unique.
With offices in 28 European countries, Sony Europe caters to consumer, professional, semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale.
Bring your passion, creativity and ambitions to Sony Europe. Apply now, and let’s create the future together.
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