Senior Analyst Media Effectiveness

5 miesięcy temu

Kraków, Polska zooplus SE Pełny etat
Job Description

We are looking for a Senior Analyst Media Effectiveness (all genders) who will work closely with the Marketing Analytics Spoke Lead and Marketing Intelligence Director, being responsible for measuring effectiveness of our media mix and shaping the media investment strategy.

Your responsibilities:

Data-driven Decision Making:

  • Implement a full funnel measurement strategy (brand and performance) for offline and digital media channels’ effectiveness
  • Establish an incrementality framework for testable channels, plan and coordinate tests with marketing managers
  • Collaborate with Marketing Measurement and Planning Expert to improve our media optimization strategies to achieve high level business goals with measurement constraints
  • Identify the effectiveness of marketing campaigns for different business ROI drivers in various customer cohorts

Collaboration:

  • Establish and maintain strong working relationships with stakeholders, including marketing analysts, marketing department heads, and external partners, especially for coordination of incrementality test calendar
  • Foster collaboration across different business areas to achieve strategic objectives
  • Host training sessions for colleagues within and outside the team on your areas of expertise for knowledge sharing

Continuous Improvement:

  • Identify opportunities for process improvement and optimization of media investment planning
  • Foster a test-learn-improve cycle for media effectiveness measurement
  • Implement best practices and lessons learned from previous tests to enhance future initiatives

Communication and Reporting:

  • Prepare and present regular reports (tableau and presentations) to the CMO, Marketing Intelligence Director, marketing leads and other relevant stakeholders.

Qualifications

  • 4+ years of relevant work experience as a Marketing Analyst, Business Analyst, Data Analyst or Measurement Specialist
  • Bachelor/Master's degree in Information Systems, Business Informatics, Statistics, Data Science or similar 
  • Very good understanding of marketing measurement including ATL
  • Hands-on experience in incrementality measurement (geo-split tests and lift studies) either as an analyst and/or in planning
  • Good understanding of digital attribution
    (web and app)
  • Strong SQL-skills and a good understanding of relational databases
  • Working experience with tools such as Tableau, PowerBI, Qlikview or similar 
  • Know-how in Adobe Analytics, Google Analytics or similar
  • Experience in using Python for data analysis is a plus
  • Experience with media mix modelling (MMM) solutions is a plus
  • Fluent in English; any other European language is a plus 


Additional Information

With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely.

Our benefits:
20% discount in our zooplus shop
Internal and external training
Team events
✈️ Two extra vacation days and days off on 24th and 31st of December
Private medical care and life insurance
️ Multicafeteria system including Multisport card

Want to know more? Learn more about the life at zooplus on LinkedIn, Instagram, TikTok and YouTube

#LI-Hybrid

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

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