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Marketing Mix Director
3 tygodni temu
Responsibilities
Develop a clear understanding of Nielsen Marketing Mix products and solutions. Work as a true partner with clients to become the go-to “trusted advisor” and ensure client retention and expansion. Penetrate and establish enduring relationships with senior decision makers at clients by driving quantifiable client outcomes and demonstrating on-going value. Ensure pro-active insights and action oriented solutions are delivered to the team by being an expert with an ability to explain methodology behind key analytics to clients. Make compelling presentations to a variety of audiences including capturing the attention and involvement of the most sophisticated or difficult audiences. Work consultatively and creatively with clients while maintaining a pragmatic focus on solution profitability. Drive high customer satisfaction. Generate new product ideas and bring client feedback back to Product management to ensure client’s evolving needs are being prioritized. Be a problem solver, both internally and externally. This is especially critical as this role is for non-CPG accounts, which, by nature, tend to require custom solutions. Mentor junior associates in best practices, client communication, and insight building/story-telling. Collaborate with other teams (Data, Modeling, Product) to provide holistic support to clients.
Required experience
Proven seniority and years of hands-on and consulting experience in the CPG or Non-CPG space. Experience in Marketing Mix Modeling is preferred. Relevant experience with statistics, research techniques & experimental design is a big plus Experience in Multi-Touch Attribution, Lift Solutions, a big plus Effective in senior level communications and influencing, internal and/or external clients. Excellent written and verbal communication skills; ability to articulate complex issues in a concise and polished manner to a diverse audience. Proven consultative selling and problem solving skills; able to identify and diagnose root client issues. Ability to translate data knowledge into tactical and strategic solution and insights Willingness to travel up to 50% of the time. Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.#LI-WM1-
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