Senior Specialist DTC Activation

5 dni temu

Błonie, Polska adidas Pełny etat

Purpose & Overall Relevance for the Organization:

The role of the direct-to-consumer channel is to preimmunize consumer experience of adidas brand through all touchpoints, be it offline and online. Senior Specialist DTC Activation will assume responsibility to deliver premium consumer experience.

 

Key Responsibilities:

  • Execute Omnichannel activation strategy for the DTC channel with ultimate focus on premium experience across all consumer touchpoints and driving sport credibility
  • Execute DTC activation plan with focus on quality, efficiency, consistency across all consumer touch points
  • Implement in store communication materials through the lenses of sustainability with minimum carbon footprint possible
  • Create strong business relation with Retail District Managers and conduct regular store visits in given region to understand consumer needs and drive improvements in the stores and online
  • Create business relation with key landlords, discuss with them marketing calendar and other possibilities how to drive traffic into our stores
  • Regularly analyze store & campaign performance in area of responsibility and proactively drive improvement actions
  • Ensure process speed, efficiency, and follow-up (POS/Digital Agency cooperation, communication flow, reporting, plan execution)
  • Execute special projects in alignment with Manager DTC Activation

 

Key Relationships:

  • Manager DTC Activation
  • Sn. Manager DTC Activation EE
  • EE Retail team
  • Visual Merchandising Team
  • External suppliers

 

KPIs:

  • Traffic
  • Conversion
  • ASP
  • UPT
  • Budget Administration (efficiency, accuracy)

 

Knowledge, Skills and Abilities:

  • Knowledge of full marketing mix will be an advantage
  • Knowledge of Digital/Social Media Marketing Tools
  • Understanding of Premium Consumer Experience
  • Strong negotiation skills, strong networking skills
  • Problem-solving and decision-making abilities
  • Business English
  • Experience in market organization will be an advantage
  • Advanced user of MS Office suite of products

 

Requisite Education and Experience / Minimum Qualifications: 

  • Fluent in English, both written and verbal

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