Content Marketing Specialist with Chinese

1 tydzień temu

Warsaw, Polska Allegro sp. z o.o. Pełny etat
Job Description

At Allegro, we focus on increasing the product selection and improving the convenience of the shopping experience. We are seeking a talented individual to spearhead our content strategy initiatives with a focus on the APAC region, particularly Chinese merchants. Responsibilities include developing and implementing content strategies, managing social media accounts, conducting market research, and more. If you have a knack for creating engaging content, possess strong analytical skills, and thrive in a collaborative environment, we invite you to explore this exciting opportunity with us.

 

Your main responsibilities

  • Developing and implementing content strategy across various channels (own media and 3rd party media)
  • Preparing marketing content both independently and in collaboration with external media partners
  • Managing Allegro's own social media accounts, including account opening/re-verification and responding to DMs
  • Managing the budget and monitoring KPIs, including sourcing merchants and closely cooperating with BDPs and 1F sourcing
  • Managing PPC campaigns, marketing initiatives, and promotions to achieve business and marketing goals
  • Conducting market research to identify potential media partners, determine relevant social media presence, and stay updated on trending topics
  • Preparing sales presentations for the Business Sourcing Team

We are looking for people who have:

  • At least 2 years of experience in marketing content creation, with B2B marketing experience being a plus
  • Ability to craft compelling and engaging content; copywriting experience is a plus
  • Knowledge of SEO techniques and SEO writing
  • Understanding of digital marketing and social media metrics, with experience in analysis and performance measurement
  • Experience with digital analytical tools (e.g., Google Analytics)
  • Competence in developing data-driven content strategies
  • Knowledge of social media platforms and best practices; management experience with channels like WeChat, Douyin, RED, Weibo, or Meta is a plus
  • Good command of English and Chinese (C1)

What we offer

  • A hybrid work model. Well-located offices (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (height-adjustable desks, interactive conference rooms)
  • A wide selection of fringe benefits in a cafeteria plan – you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers)
  • English classes that we pay for related to the specific nature of your job
  • Work in a team you can always count on – we have on board top-class specialists and experts in their areas of expertise
  • Team tourism, training budget and an internal educational platform, MindUp (with training courses on work organization, means of communication, motivation to work and various technologies and substantive issues)
  • If you want to learn more,  check it out for yourself

Send in your CV and see why it is #dobrzetubyć (#goodtobehere)


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