Architect Digital Analytics

4 tygodni temu

Kraków, Polska GPC Global Technology Center Pełny etat

Position Purpose

This role will function as the Architect of Digital Products Analytics, responsible for analyzing our data for insights to develop, launch and drive success for our digital experiences/digital products. The candidate must possess high level of problem-solving skills and be comfortable to identify trends and patterns in the data using quantitative, qualitative, and data analysis skills.


The individual contributor will be part of a fast-paced team and environment, that is leading the digital transformation for a 100+ year old brand in the Automotive Retail space. Will possess strong problem-solving skills, with preferable experience in an omni-channel retail environment, working with cross-functional partners.

Responsibilities

  • Lead the digital analytics data strategy and infrastructure management, overall technical architecture and solution design covering multiple digital properties and platforms.
  • Create measurement framework based on analytics business requirements.
  • Map business requirements to variables and metrics.
  • Evaluate different options for collecting data and make appropriate recommendations.
  • Define implementation processes, quality gates and standards for design and development.
  • Own technical specifications for tagging for site developers. Implement and manage 3rd party tags.
  • Establish and lead data governance, data security and data privacy requirements.
  • Lead regular audits of Adobe platform and data, and ensure data accuracy, usability and availability.
  • Own Adobe platform management – third party integrations, user administrations, configurations, segment creation, processing rules, classifications etc.
  • Owns the backlog of tracking requests.
  • Ensure complete and current documentation such as SDR, date data dictionary etc.
  • Partner with Analysts on increasing Adobe Data Literacy among stakeholders by conducting training sessions, office hours etc.
  • Keep abreast of industry best practices, future trends and implement at GPC where appropriate.

Requirements

  • 7+ years of hands-on technical experience with Adobe Analytics required (including on ecommerce properties). Experience with multiple platforms such as Google Analytics, Amplitude desired.
  • Proven background of architecting at least 3 large Adobe Analytics implementation with a scalable framework in support of the rapid development of multiple digital properties and platforms.
  • Experienced in JavaScript, HTML, API (SOAP & REST), RegEx, jQuery, and JSON.
  • Experience with one or more tag management and related technologies such as Adobe Launch, Ensighten, Tealium, GTM, and Observepoint.
  • Knowledge of implementing on Desktop, Mobile Web and App Platforms.
  • Knowledge of both client side and server-side implementations
  • Self-motivated, self-starter, with strong communication and stakeholder management.
  • Adobe certification preferred.

Location

Krakow/Hybrid

 

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