Marketing Manager

1 miesiąc temu

Warsaw, Polska Amazon EU SARL (Poland Branch) Pełny etat
Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience - Amazon continues to grow and evolve as a world-class e-commerce platform.

Amazon is looking for an experienced professional to support Amazon's fast growing customer base in Poland. You will be responsible for designing and executing the online content strategy to support Polish-speaking customers in their customer journey. The role will require in depth understanding of merchandising principles, customer journey and success criteria.
Main Responsibilities are:
- Owning E2E Homepage management and CX
- Developing and implementing the full lifecycle of marketing activity (category specific, promotional or seasonal) including creative development, targeting segmentation, campaign creation, and performance analysis
- Partner with internal teams and lead cross functional marketing initiatives to build strategies and introduce new features and programs with long term value
- Build out, segmented and targeted, content strategies for on site that improves customer experience and maximizes conversion.
- Running A/B test, across touchpoints, to optimize creative and campaigns
- Provide insights to drive an informed marketing strategy based on key metrics, historical data, and trend reporting
- Use analytical insights to create actionable strategies that will help increase teams effectiveness against marketing goals
- Own reporting of key business metrics to the broader organization.

The position will be based in Warsaw, Poland.

Key job responsibilities
1. Homepage management.
2. On-site experimentation
3. Key POC for Partner teams

We are open to hiring candidates to work out of one of the following locations:

Warsaw, POL

BASIC QUALIFICATIONS

- 5+ years of experience in content marketing, site merchandising or campaign and event marketing
- Demonstrated experience using analytical skills and the ability to use customer research and data to develop on site strategy
- Excellent project management skills, including work prioritization and project planning
- Strong leader and stakeholder manager who can communicate clearly across all levels of the organization with a proven ability to influence others
- Experience managing large-scale campaigns and other marketing programs
- Written and spoken fluency in Polish and English.
- Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment
- Strong intuition for understanding User Experience and customer messaging; the ability to harmonize customer experience across multiple channels and marketing vehicles

PREFERRED QUALIFICATIONS

- Master's degree
- Proven experience managing data, including customer segments and online campaign metrics
- Proven track record collaborating successfully with internal teams and delivering results
- Proven track record of defining and delivering innovative marketing campaigns that drive long-term results

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