Marketing Manager

1 miesiąc temu

Warsaw, Polska EssilorLuxottica Group Pełny etat

 

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. Formed in 2018 by the combination of Essilor and Luxottica, our Company combines two centuries of innovation and human endeavour to elevate vision care and the consumer experience around it. We are home to the most loved and widely-recognized vision care and eyewear brands in the world. Our proprietary eyewear brands include Ray-Ban, Oakley, Costa, Vogue Eyewear, Persol and Oliver Peoples, complemented by over 20 prestigious licensed brands. Our advanced lens technologies include Varilux, Crizal, Eyezen, Stellest and Transitions. We offer superior shopping and patient experiences with a network of 18,000 stores including world-class retail brands like Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and GrandVision. Every day, EssilorLuxottica’s 180,000 employees in 150 countries work towards a common mission to help people see more and be more. In 2021, the Company’s milestones included a collaboration with Meta to launch Ray-Ban Stories smart glasses; the acquisition of GrandVision bringing 39,000 new employees into our family; expansion of our International Employee Shareholding community, and the launch of Eyes on the Planet, our strategic approach to sustainability.

MISSION OF THE ROLE:

1. Global strategy implementation:

 

• Defines market priorities and translates global strategy into local activities

• Develop tactics to drive qualified traffic

• Defines action plans and media campaigns

• Recruit partners to support marketing for resources we don't have

 

2. Local portfolio, pricing and promotion strategy:

 

• Defines market strategy for portfolio and pricing (catalogue)

• Defines marketing co-branded investment and promotion channels

 

3. Trade activation to support sales & ECPs:

 

• Identifies levers and creates promotional strategies to increase sales growth

• Identifies key priorities to recruit & activate customers and increase recommendation

• Deploys education strategy and manages local KOL to influence recommendations

• Organises trade events and drives local advocacy

• Develop and coordinate ECP's boost programs (staff motivation, promotion)

• Develop internal motivation programs

• Preparing action plans for B2B activation

• Managing marketing for export markets

 

4. Monitoring, reporting and budget management:

 

• Measure and report on the performance

• Regular monthly reporting for all projects and marketing acitivities

• Managing marketing investments (budget)

 

5. Customer satisfaction & Purpose:

 

• Customer Service & Satisfaction– contributing to high scores on Customer Satisfaction

• Develop & execute programs to deliver on a corporate mission:,, See more, be more“

 

NETWORK AND INTERACTIONS:

INTERNAL: Cross functional team members; close collaboration with sales team is a MUST; collaboration with CEE products/brands teams

EXTERNAL: Customers (ECPs & KA) & external suppliers (agencies)

 

CANDIDATE’S PROFILE:

•  Educational Background in Marketing/Management/Economics

•  At least 5 years of experience in Marketing/Trade Marketing function

•  Premium/Luxurious portfolio experience - nice to have

•  B2C & B2B understanding

•  Category development experience

•  External partners relations management (marketing/trade marketing/media agencies)

•  Outstanding presentation skills

•  Project management experience

•  Collaborative style, curiosity, ability to cope with agile environment

•  Very good English (writing & speaking)

 

#LI-YL1

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