Lead Management Specialist

6 miesięcy temu

Poznań, Polska ROCKWOOL Group Pełny etat

We are looking for a highly competent and experienced Lead Management Specialist supporting our global Digital Sales and Marketing team. Come join our Group Digital Sales and Marketing department, based in our newly established satellite office Poznan, Poland

Ready to help build a better future for generations to come?

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference

Your future team:

You will join a dynamic team dedicated to create digital solutions to support Marketing and Sales in building the best end to end journey. Group Digital Sales and Marketing was formed in early 2023, a merge between Digital Sales and Digital Marketing, with a vision of delivering a superior customer experience across all touchpoints, by owning the full customer funnel. We are a diverse team that consist of 17 colleagues representing 8 different nationalities. Divided into 4 smaller expert teams that support the entire digital marketing and sales experience for our customers. You will join the Digital Lead Generation and Management Expert Team. The expert team consists of 5 team members, and they describe themselves as specialists multi-cultural and open minded. In Digital Lead Generation and Management our aim is to help the local markets create leads and convert these leads into opportunities for sales.

What you will be doing: 

You will play a pivotal role in optimizing our global lead management and marketing automation efforts. Working closely with counterparts and stakeholders in Sales and Marketing from North America, Europe, and Asia, you will help streamline and enhance our digital sales and marketing strategies.

Currently, we are at a critical juncture in our marketing technology and process maturity. Our goal is to create a unified approach to Lead Management and Marketing Automation, ensuring consistency and efficiency across all regions. By supporting, managing and optimizing Marketo and CRM Dynamics, you will contribute to a more cohesive and effective global strategy, improving the Lead Management process. Positioning ourselves with a strong foundation for driving value for both Marketing and Sales. Your expertise will be crucial in maintaining data integrity, documenting processes, creating guides and aligning global stakeholders to achieve our collective goals.

Responsibilities:

Process and guide documentation:

Map the Lead Management Process: Identify Lead Sources, Define Lead Stages and set Criteria for Each Stage. Document, refine and develop the Lead Management processes, ensuring seamless transitions from prospect to lead to opportunity. Support tool management. Collaborate with the Product Owner to manage development of the digital tool backlog.

Training and best practice sharing:

Create easy-to-follow guides that outline each step of the Lead Management process. Train sales and marketing teams on Lead Management best practices. Ensure adherence to best practices and continuous performance improvements. Share best practices and strategies for Lead Management and Marketo use globally, aligning with stakeholders to ensure consistent implementation.

Data management and lead performance

Support Marketo management, optimization of programs, scoring and campaigns. Support national markets in designing and executing lead nurturing campaigns to guide prospects through the sales funnel and optimize lead value. Maintain data quality of person records in Marketo and lead records in the CRM system. Monitor and report on the performance of leads. Drive improvements based on data insights.

What you bring:

3+ years of experience in a Lead Management role or potentially Inside Sales. Proficiency in using CRM systems (e.g., CRM Dynamics) for managing lead records and maintaining data quality. Experience with marketing automation tools, particularly Marketo, including program optimization, lead scoring, and campaign management. Proven experience in mapping and documenting lead management processes, including identifying lead sources, defining lead stages, and setting criteria for each stage. Demonstrated ability to create and deliver training materials and sessions for sales and marketing teams, focusing on lead management best practices. Proven ability to work collaboratively with global stakeholders, ensuring consistent implementation of lead management strategies and alignment with best practices. Experience in maintaining high data quality standards within marketing automation and CRM systems, as well as experience in supporting tool management. Proven track record of taken data-driven decision to improve lead performance, to drive improvements and bring value.

What we offer:

By joining our team, you become a part of the people-centric work environment of a Danish company. We offer you a competitive salary, permanent contract after the probation period, development package, team building events, activity-based office in Poznan’s city center in the new prestigious office building – Nowy Rynek. The building is recognized as a building without barriers, which means that it is fully adapted to the needs of people with disabilities.

Our compensation package on employment contracts includes:

Flexible Work Arrangements: up to 2 days per week of home office possible Adaptable Hours: start your workday anytime between 7:00 AM and 9:00 AM Home office subsidy Private Medical Care Multikafeteria MyBenefit Wellbeing program Extra Day Off for voluntary activities

… and while in the office you can also use modern office space with beautiful view and high standard furniture, bicycle parking facilities & showers, chill-out rooms with PlayStation, football table, pool table, board games, subsidized canteen with delicious food & fruit.

Ready to apply?

If you recognize yourself in this profile and challenge, we kindly invite you to apply with CV written in English.

Who we are

We are the world leader in stone wool solutions. Founded in 1937 in Denmark, we transform volcanic rock into safe, sustainable products that help people and communities thrive. We are a global company with more than 12,200 employees, located in 40+ countries with 51 manufacturing facilities… all focused on one common purpose – to release the natural power of stone to enrich modern living.

Sustainability is central to our business strategy. ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDGs) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water. Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the ROCKWOOL Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.

Diverse and Inclusive Culture

We want all our people to feel valued, respected, included and heard. We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.

At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us. In fact, we refer to our culture as “The ROCKWOOL Way”. This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity and efficiency.

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