Product Marketing Manager for digital solutions

4 tygodni temu


Warsaw, Polska ZF Group Pełny etat

Req ID Warsaw, Poland

This position is available as fully remote or hybrid (Warsaw office).

We are seeking an experienced and dynamic Product Marketing Manager to join our innovative digital solutions team within ZF Aftermarket. 
As a key member of our marketing team, you will play a critical role in shaping and executing the go-to-market strategy for our cutting-edge digital and software solutions.
You will collaborate closely with cross-functional teams including product management and sales to drive product adoption, customer engagement, and revenue growth..


What you can look forward to as Product Marketing Manager for digital solutions (m/f/d)

• Go-to-Market Strategy and Market Analysis 
Develop and execute comprehensive go-to-market strategies for new product launches and feature updates, ensuring alignment with overall business objectives; conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation. Utilize insights to inform product positioning and messaging.
• Positioning and Messaging
Create compelling and clear product positioning and messaging that resonates with target audiences. Translate technical features into customer benefits and value propositions.
• Content Creation 
Develop a range of marketing collateral, including product presentations, datasheets, case studies, whitepapers, and website content, to support sales efforts and educate prospects and customers.
• Sales Enablement 
Collaborate with the sales team to provide them with the necessary tools and training to effectively communicate the value of our products to prospects. Develop sales enablement materials such as pitch decks, objection handling guides, and competitive battlecards.
• Demand Generation:
Work closely with the demand generation team to develop and execute marketing campaigns that generate leads and drive customer engagement. Provide input on campaign strategies and contribute to the creation of relevant content.
• Product Evangelism and Customer Insights: 
Act as a product evangelist both internally and externally. Present at industry events, webinars, and conferences to showcase the benefits and value of our products; gather feedback from customers, conduct surveys, and engage in customer interviews to gain insights into user needs, pain points, and satisfaction levels. Use these insights to refine product messaging and inform product development.
• Cross-Functional Collaboration: 
Collaborate with product management, design, engineering, and sales teams to ensure alignment on product strategy, feature prioritization, and launch plans.
• Metrics and Analysis: 
Define key performance indicators (KPIs) for product marketing initiatives and track their success. Use data-driven insights to continuously refine strategies and tactics.

Your profile as Product Marketing Manager for digital solutions (m/f/d):

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
• Min 8 years of experience in product marketing, preferably in IT solutions/ automotive/ software/or repair workshops.
• Proven track record of successfully launching and marketing software products; demonstrated creativity and strategic thinking.
• Strong understanding of technology and the ability to translate complex features into customer benefits.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to derive insights from data.
• Ability to work collaboratively in cross-functional teams.
• Experience with market research and competitive analysis; proficiency in using marketing and analytics tools.
• Fluent English, additional languages would be an asset. 

Why should you choose ZF?

• An employment contract in a stable, global company
• Implementation package-full training and support from experienced managers and employees who will make sure that you feel comfortable while performing newly entrusted tasks
• Hybrid/fully remote system work and flexible working hours
• Possibility of participation in private medical care (including dental care) and life insurance
• Cafeteria system/Sport Card
• Global Referral Program
• Very good working atmosphere; working in an international team, interesting projects, and tasks



  • Warsaw, Polska ZF Group Pełny etat

    Req ID Warsaw, Poland ZF’s Aftermarket Digital Services  enable aftermarket customers across application segments (cargo transport, people transport, industrial applications) to radically improve the efficiency, the sustainability and the safety of their operations, while meeting the regulatory and visibility standards of their markets. The solutions...


  • Warsaw, Polska Ingersoll Rand Pełny etat

    Ingersoll Rand is a large international manufacturer of industrial equipment with over 17,000 employees across the globe. We are a leader in Demand Generation (digital marketing), have invested heavily in industry leading demand generation tools, and are focused on expanding our Demand Generation program as a key strategy for growth. A vacancy has arisen...

  • Marketing Manager

    2 tygodni temu


    Warsaw, Polska IDG Pełny etat

    Overview is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC...

  • Business Analyst

    3 tygodni temu


    Warsaw, Polska ZF Group Pełny etat

    Req ID Warsaw, Poland As a Business Analyst, you will be instrumental in analyzing market trends, identifying growth opportunities, and developing actionable insights to drive sales and market expansion initiatives for ZF’s digital and connectivity solutions like fleet management, digital workshops, diagnostics solutions and marketplace. This role...

  • Web Analyst

    3 tygodni temu


    Warsaw, Polska IPF Digital Pełny etat

    technologies-expected : SQL Google Analytics Google Tag Manager Google Data Studio technologies-optional : JavaScript Python about-project : At IPFD digital customer journey is the core of our operations. From the initial steps of targeting customers on the market, effective acquisition, funnel conversion to disbursement the analysis and data tracking is...

  • Product Manager II, Notes

    3 tygodni temu


    Warsaw, Polska Box Pełny etat

    What is Box? Box is the market leader for Cloud Content Management. Our mission is to power how the world works together. Box is partnering with enterprise organizations to accelerate their digital transformation by creating a single platform for secure content management, collaboration, and workflow. We have an amazing opportunity to further establish...


  • Warsaw, Polska Box Pełny etat

    What is Box? Box is the market leader for Cloud Content Management. Our mission is to power how the world works together. Box is partnering with enterprise organizations to accelerate their digital transformation by creating a single platform for secure content management, collaboration, and workflow. We have an amazing opportunity to further establish...


  • Warsaw, Polska Box Pełny etat

    What is Box?Box is the market leader for Cloud Content Management. Our mission is to power how the world works together. Box is partnering with enterprise organizations to accelerate their digital transformation by creating a single platform for secure content management, collaboration, and workflow. We have an amazing opportunity to further establish...


  • Warsaw, Polska Mastercard Pełny etat

    Our PurposeWe work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our...

  • Marketing Manager

    2 tygodni temu


    Warsaw, Polska Westin Hotels & Resorts Pełny etat

    JOB SUMMARY The Marketing Manager is part of an important team that creates and executes property-level communications to our customers. This role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted...


  • Warsaw, Polska Box Pełny etat

    What is Box?Box is the market leader for Cloud Content Management. Our mission is to power how the world works together. Box is partnering with enterprise organizations to accelerate their digital transformation by creating a single platform for secure content management, collaboration and workflow. We have an amazing opportunity to further establish...


  • Warsaw, Polska Multilogin Pełny etat

    Join the frontier of stealth browsing technology as a Full-Stack Marketer, where your versatility fuels our innovation. In a landscape where the only constant is change, your eagerness to adapt and explore uncharted territories in marketing strategies will be your compass.  If pivoting is your second nature, and you thrive in environments that cherish...


  • Warsaw, Polska Biogen Pełny etat

    Job Description About this role: The Senior Manager, Techno-Functional Analyst Marketing Automationwill enable business stakeholders globally to establish and run customer engagement plans, optimize automated customer journeys, and create/launch personalized targeted marketing campaigns across relevant channels. The role is an expert on the...


  • Warsaw, Polska PRAGMATIKE Pełny etat

    Job Description:Location: Fully remote, EU timezone (CET +/- 2 hours)Start date: ASAPLanguages: English is mandatory; French is a plusOur client: Cloud Computing / Blockchain / AI - European SaaSResponsibilities:Lead the definition and execution of our clients product: from crafting consumer-centric product requirements to executing our product roadmap and...

  • Product Manager

    3 dni temu


    Warsaw, Polska Unitask Group Pełny etat

    Creating innovative digital products for a big global company, starting from the requirements stage, including UX/UI, development cycle, and deployment. All while assuming responsibility for the company’s main website operations, which serve millions of users regularly. The work is done with a diverse team of professionals from around the world. We...


  • Warsaw, Polska Amazon Support Services Poland Sp. z o.o. Pełny etat

    PL Prime is looking for a passionate and experienced marketing professional to lead all marketing initiatives within the Prime program PL (with potentially expanded scope to NL/SE for specific projects). This position is responsible for working with EU partner teams including Prime content testing, Prime product teams, Physical Stores, 3P partnerships and...


  • Warsaw, Polska Biogen Pełny etat

    Job Description About this role: The Senior Manager, Techno-Functional Analyst Marketing Automationwill enable business stakeholders globally to establish and run customer engagement plans, optimize automated customer journeys, and create/launch personalized targeted marketing campaigns across relevant channels. The role is an expert on the...


  • Warsaw, Polska Biogen Pełny etat

    Job DescriptionAbout this role:The Senior Manager, Techno-Functional Analyst Marketing Automation will enable business stakeholders globally to establish and run customer engagement plans, optimize automated customer journeys, and create/launch personalized targeted marketing campaigns across relevant channels. The role is an expert on the functionality of...

  • Marketing Manager

    4 tygodni temu


    Warsaw, Polska ABC Hosting Ltd Pełny etat

    ABC Hosting Ltd. is one of the leading web hosting providers in Poland (cba.pl) and we’re currently expanding our services to other countries around the world. Recently, we decided to introduce a new cryptocurrency project creating a new way to gain profit from websites traffic. We’re looking for an experienced Marketing Manager to join our friendly...

  • Principal Product Manager

    4 tygodni temu


    Warsaw, Polska Allegro sp. z o.o. Pełny etat

    Job DescriptionWe are looking for a highly experienced product manager to develop our Product Vision, Strategy and Tactics for the Brand targeted products within Allegro Advertising.What will your main responsibilities include:Defining and executing the product strategy, ensuring alignment with overall company goals and objectives. Leading multiple products...