Brand Manager
3 tygodni temu
Sanofi Consumer Healthcare is embarking on a transformative journey, impacting all our current and future marketing and business activities.
Our Central Eastern Europe (CEE) team seeks a Brand Manager to lead and identify the most profitable brand growth opportunities.
Main Responsibilities:- Provide strategic leadership for the brand, allocating resources across strategies and tactics.
- Identify and prioritize high-potential brand growth opportunities and allocate budget accordingly.
- Approve brand investments, ensuring alignment with business objectives.
- Develop and implement brand strategic growth plans to achieve above-market sales and profitability goals.
- Drive analytics, market understanding, and competition analysis to inform brand decisions.
- Execute key initiatives driving brand growth.
- Lead the identification of high-ROI initiatives to optimize brand activations.
- Review and endorse KPIs proposed by the Performance Analytics Team to track brand performance.
- Analyze recommendations from the Performance Analytics Team to refine or adjust plans and maximize profitability.
- Hold a university degree in business or a scientific field.
- Proven experience as a Brand Manager, creating and developing brand strategies.
- Previous experience in Consumer Healthcare or FMCG companies, preferably in marketing positions.
- Demonstrate executional excellence and leadership skills.
- Strategic, analytical, and integrative thinking.
- Able to balance long-term strategic priorities with short-term business needs.
- Creativity and problem-solving abilities.
- Collaborative mindset, with strong communication and influence skills.
- Flexibility to adapt to changing business environments.
- Digital literacy and fluency in Polish and English.
- Scientific background with marketing/business studies preferred.
- International work environment, fostering talent development and innovation.
- Access to internal training and development programs, supporting career advancement.
- Flexible home office policy, allowing up to 50% remote work.
- Competitive benefits package, including company car.
- Employee Assistance Program (mental health support, legal, and financial consulting).
Join us in shaping a better future. Better medications, better outcomes, better science. Progress requires diverse perspectives, skills, and experiences – come be part of our journey.
Sanofi is an equal opportunity employer, committed to diversity and inclusion.
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