Digital Marketing Manager
1 tydzień temu
Job Description:
Social Media Advertising ExpertWe are seeking a highly skilled Social Media Advertising Expert to join our team at AirHelp. As a key member of our marketing department, you will be responsible for developing and executing effective paid social media campaigns that drive growth and revenue.
About the Role:
- Plan, execute, and manage paid social campaigns across multiple platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, etc.) to align with AirHelp's marketing objectives.
- Own campaign performance by continuously tracking key metrics such as ROAS, CPA, conversion rates, and cost-per-click (CPC) to maximize efficiency.
- Optimize budgets and bids dynamically to improve return on investment and reduce unnecessary spend.
- A/B test creatives, audiences, placements, and messaging to drive performance improvements and uncover insights.
- Use data analytics tools (e.g., Google Analytics, platform dashboards) to interpret performance trends and make real-time adjustments.
- Work closely with cross-functional teams—including the Organic Social Media Team, Content, Creative, and Analytics—to align paid strategies with broader marketing initiatives.
- Stay ahead of platform updates and industry trends, leveraging new ad formats, algorithm changes, and emerging opportunities.
- Develop reports and insights to share with internal stakeholders, translating complex data into actionable recommendations.
- Proactively troubleshoot underperforming campaigns, proposing and implementing solutions without needing senior-level direction.
- Manage multiple campaigns and projects simultaneously, ensuring timelines, budgets, and performance targets are met.
Requirements:
- Proven experience managing and optimizing paid social media campaigns with a strong focus on performance marketing (ROAS, CPA, CPC).
- Strong analytical mindset, with experience using data to drive campaign decisions and improve results.
- Expertise in budget management, bid strategies, and cost optimization to maximize efficiency.
- Hands-on experience with major social ad platforms (Facebook Ads Manager, Instagram Ads, LinkedIn Ads, TikTok Ads, etc.).
- Ability to work autonomously, taking initiative to optimize campaigns and solve problems without constant oversight.
- Excellent communication skills, with the ability to explain performance insights clearly to both technical and non-technical stakeholders.
- Fluency in English (written and spoken).
Perks and Benefits:
- Private healthcare.
- Flexible benefits: gym membership, personal education, childcare, public transportation, or leisure travel subsidy.
- Annual travel allowance.
- Work from anywhere for up to 2 weeks/year.
- Language classes.
- Personalized progression plan.
- Internal training programs and knowledge-sharing events.
- Unlimited, free use of AirHelp's services.
- Office commute and lunch subsidy.
- Access to mindfulness and a well-being platform (Mindgram).
- Team days and parties.
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