Digital Marketing Manager

1 tydzień temu


Gdańsk, Pomerania, Polska AirHelp Pełny etat

Job Description:

Social Media Advertising Expert

We are seeking a highly skilled Social Media Advertising Expert to join our team at AirHelp. As a key member of our marketing department, you will be responsible for developing and executing effective paid social media campaigns that drive growth and revenue.

About the Role:

  • Plan, execute, and manage paid social campaigns across multiple platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, etc.) to align with AirHelp's marketing objectives.
  • Own campaign performance by continuously tracking key metrics such as ROAS, CPA, conversion rates, and cost-per-click (CPC) to maximize efficiency.
  • Optimize budgets and bids dynamically to improve return on investment and reduce unnecessary spend.
  • A/B test creatives, audiences, placements, and messaging to drive performance improvements and uncover insights.
  • Use data analytics tools (e.g., Google Analytics, platform dashboards) to interpret performance trends and make real-time adjustments.
  • Work closely with cross-functional teams—including the Organic Social Media Team, Content, Creative, and Analytics—to align paid strategies with broader marketing initiatives.
  • Stay ahead of platform updates and industry trends, leveraging new ad formats, algorithm changes, and emerging opportunities.
  • Develop reports and insights to share with internal stakeholders, translating complex data into actionable recommendations.
  • Proactively troubleshoot underperforming campaigns, proposing and implementing solutions without needing senior-level direction.
  • Manage multiple campaigns and projects simultaneously, ensuring timelines, budgets, and performance targets are met.

Requirements:

  • Proven experience managing and optimizing paid social media campaigns with a strong focus on performance marketing (ROAS, CPA, CPC).
  • Strong analytical mindset, with experience using data to drive campaign decisions and improve results.
  • Expertise in budget management, bid strategies, and cost optimization to maximize efficiency.
  • Hands-on experience with major social ad platforms (Facebook Ads Manager, Instagram Ads, LinkedIn Ads, TikTok Ads, etc.).
  • Ability to work autonomously, taking initiative to optimize campaigns and solve problems without constant oversight.
  • Excellent communication skills, with the ability to explain performance insights clearly to both technical and non-technical stakeholders.
  • Fluency in English (written and spoken).

Perks and Benefits:

  • Private healthcare.
  • Flexible benefits: gym membership, personal education, childcare, public transportation, or leisure travel subsidy.
  • Annual travel allowance.
  • Work from anywhere for up to 2 weeks/year.
  • Language classes.
  • Personalized progression plan.
  • Internal training programs and knowledge-sharing events.
  • Unlimited, free use of AirHelp's services.
  • Office commute and lunch subsidy.
  • Access to mindfulness and a well-being platform (Mindgram).
  • Team days and parties.


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