Film Industry Marketing Strategist
5 dni temu
Kino Świat is a leading independent film distributor in Poland, established in 2001. With a strong presence on the Polish market, we distribute films through various channels, including cinema, video (DVD/Blu-ray), video-on-demand (VOD), and television. Our team consists of experienced professionals who strive to provide high-quality services to our clients.
Job DescriptionWe are seeking a highly skilled Marketing Intelligence and Digital Marketing Lead to join our team. The successful candidate will be responsible for developing and implementing effective marketing strategies, analyzing data to inform decisions, and overseeing the execution of digital marketing campaigns.
Key Responsibilities- Market Analysis: Conduct in-depth analysis of the local market, monitor competitor activities, and identify trends and opportunities for current and upcoming projects.
- Data Management: Collect, manage, and analyze marketing data from various sources, including market research, to gain insights into customer behavior, market and media trends, and film performance.
- Campaign Support: Provide analytical support for local and international film promotional campaigns across the entire film lifecycle.
- Cost Optimization: Develop activities aimed at optimizing marketing and media costs.
- Digital Strategy: Recommend digital campaign strategy and digital spend allocation for all local and international titles. Oversee effective execution of digital marketing campaigns with the digital marketing team, agencies, etc.
- Skill Development: Develop digital competencies within the entire marketing team.
- Website Redesign: Oversee the redesign of the company website, focusing on enhancing the user experience and driving business through our digital funnel.
- Team Management: Manage the marketing intelligence and digital team which will provide services for all local and international titles.
- 5+ years of experience in digital marketing and/or data management, preferably in the film/entertainment industry.
- At least 1 year at relevant lead positions.
- In-depth marketing experience and a passion for digital marketing/performance and technologies.
- Expertise in marketing analytics, performance tracking, reporting tools, and equally, how analytics-sourced insights could be turned into action.
- Ability to present analysis and visualizations in clear ways to communicate complex messages.
- Performance and purpose-driven mindset; problem-solving skills, self-organized, and proactive.
- DIMAQ certificate in plus.
- Fluent English (B2).
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