Marketing Intelligence Lead

4 dni temu


Warszawa, Mazovia, Polska CANAL+ Pełny etat
About Us

Kino Świat is a leading independent distributor of films in Poland, active in various fields, including cinema, video (DVD/Blu-ray), video-on-demand (VOD), and television. With over two decades of experience, we have established ourselves as a prominent player in the Polish film distribution market.

As a dynamic and innovative company, we are committed to delivering high-quality content to our audiences while staying ahead of the curve in terms of technology and market trends.

Key Responsibilities
  1. Develop deep knowledge and understanding of the local market, monitoring competitor activities, for current and upcoming projects.
  2. Collect, manage, and analyze marketing data from various sources, including market research where appropriate, to gain insights into customer behavior, market and media trends, and film performance.
  3. Provide analytical support for local and international film promotional campaigns, across the entire film lifecycle.
  4. Develop activities aimed at optimizing marketing and media costs.
  5. Recommend digital campaign strategy and digital spend allocation for all local and international titles. Oversee effective execution of digital marketing campaigns with the digital marketing team, agencies, etc.
  6. Development of digital competencies within the entire marketing team.
  7. Oversee the redesign of company website, focusing on enhancing the user experience and driving business through our digital funnel.
  8. Manage the marketing intelligence and digital team which will provide services for all local and international titles.
Requirements
  • 5+ years of experience in digital marketing i/or data management, preferably in the film / entertainment industry.
  • At least 1 year at relevant lead positions.
  • In-depth marketing experience and a passion for digital marketing/performance and technologies.
  • Expertise in marketing analytics, performance tracking, reporting tools and equally, how analytics-sourced insights could be turned into action.
  • Ability to present analysis and visualizations in clear ways to communicate complex messages.
  • Performance and purpose-driven mindset; problem-solving skills, self-organized and proactive.
  • DIMAQ certificate in plus.
  • Fluent English (B2).


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