Marketing Intelligence Lead
4 dni temu
Kino Świat is a leading independent distributor of films in Poland, active in various fields, including cinema, video (DVD/Blu-ray), video-on-demand (VOD), and television. With over two decades of experience, we have established ourselves as a prominent player in the Polish film distribution market.
As a dynamic and innovative company, we are committed to delivering high-quality content to our audiences while staying ahead of the curve in terms of technology and market trends.
Key Responsibilities- Develop deep knowledge and understanding of the local market, monitoring competitor activities, for current and upcoming projects.
- Collect, manage, and analyze marketing data from various sources, including market research where appropriate, to gain insights into customer behavior, market and media trends, and film performance.
- Provide analytical support for local and international film promotional campaigns, across the entire film lifecycle.
- Develop activities aimed at optimizing marketing and media costs.
- Recommend digital campaign strategy and digital spend allocation for all local and international titles. Oversee effective execution of digital marketing campaigns with the digital marketing team, agencies, etc.
- Development of digital competencies within the entire marketing team.
- Oversee the redesign of company website, focusing on enhancing the user experience and driving business through our digital funnel.
- Manage the marketing intelligence and digital team which will provide services for all local and international titles.
- 5+ years of experience in digital marketing i/or data management, preferably in the film / entertainment industry.
- At least 1 year at relevant lead positions.
- In-depth marketing experience and a passion for digital marketing/performance and technologies.
- Expertise in marketing analytics, performance tracking, reporting tools and equally, how analytics-sourced insights could be turned into action.
- Ability to present analysis and visualizations in clear ways to communicate complex messages.
- Performance and purpose-driven mindset; problem-solving skills, self-organized and proactive.
- DIMAQ certificate in plus.
- Fluent English (B2).
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